Amazon A/B Testing Manager

About The Company

Livaclean is a 7-year-old ecommerce brand specializing in pimple patches and skincare products, with strong presence in the U.S. and Canada and expanding into Europe, Mexico, and Brazil. We operate as a fully remote team across Pakistan, Philippines, India, and Latin America.

We are looking for a highly analytical Brand Manager with deep experience in Amazon listing optimization, structured A/B testing, and conversion rate improvement.

Role Overview

The Brand Manager will own the end-to-end optimization of Amazon product listings across all marketplaces. This role focuses heavily on A/B testing, creative experimentation, and data-driven decision-making to maximize conversion rates (CVR) and organic ranking.

You will collaborate closely with the PPC team, design team, and leadership to drive measurable improvements in sales performance.

Key Responsibilities

A/B Testing & Experimentation

• Develop and maintain a structured A/B testing roadmap.
• Run continuous tests on titles, images, bullets, A+ content, storefronts, and pricing.
• Analyze test outcomes and optimize based on data-driven insights.
• Document results and build repeatable testing frameworks.
  
  
  

Listing Optimization

• Optimize titles, bullets, back-end keywords, and description for SEO + conversion.
• Ensure listings align with brand voice and marketplace policies.
• Partner with designers on image stacks, infographic ideas, and differentiators.
• Improve A+ content, Brand Story, and comparison charts.
  
  
  

Conversion Rate Improvement (CRO)

• Identify friction points using data (brand analytics, CVR trends, session data, search query performance).
• Improve click-through rate (CTR), glance views, and organic rank.
• Conduct competitor analysis and implement insights.
  
  
  

Launch & Growth Strategy

• Support PPC team with optimized creatives for launch.
• Build listing launch checklists and ranking strategies.
• Ensure global marketplace listings follow cultural and linguistic best practices.
  
  
  

Cross-functional Collaboration

• Work with PPC team on coordinated experiments and messaging.
• Guide designers with test ideas and creative instructions.
• Communicate progress and insights to leadership weekly.
  
  
  

Operational Ownership

• Maintain listing health and compliance.
• Track KPIs like CVR, CTR, TACOS, ranking, and review velocity.
• Build SOPs for testing, optimization, and creative briefing.
  
  
  

Requirements

Must-Have

• 3–5+ years Amazon brand management or listing optimization experience.
• Proven track record running A/B tests with measurable improvements.
• Deep understanding of Amazon SEO, consumer psychology, and CTR/CVR drivers.
• Ability to analyze data and translate into actionable insights.
• Experience collaborating with designers and PPC teams.
• Strong written communication and organizational skills.
  
  
  

Nice-to-Have

• Experience in beauty, skincare, or supplements.
• Experience across multiple Amazon marketplaces (EU, CA, MX, BR).
• Prior work with remote, multinational teams.
• Basic knowledge of PPC structure and performance metrics.