Amazon PPC Manager

About the Role

We are looking for an analytical, ownership-driven Amazon PPC Manager to grow our brands and wholesale products on Amazon. You will find products with real growth potential, run profitable PPC campaigns, and strengthen listings, content, and brand presence. This role has a clear path to becoming a department lead for the right person.

Key Responsibilities

• Identify items with growth potential, using keyword data and market values to judge whether a product is scalable
• Plan, launch, and manage effective Amazon PPC campaigns (Sponsored Products, Brands, and Display)
• Decide the right ad strategy per product: ad spend driven by revenue, or ad spend to build visibility without immediate revenue
• Optimize listings (titles, bullets, descriptions, backend keywords) and listing images
• Plan and guide A+ Content suited to each brand
• Design and manage the brand Store (storefront) on Amazon
• Analyze competitors and define each product's USP
• Manage listings for the same product across the USA and Canada marketplaces
• Support Brand Registry tasks as needed
• Handle data entry and keep product and campaign data accurate
• Prepare regular reports on ad performance, spend, revenue, and growth opportunities, with clear recommendations

Required Skills and Experience

• Strong hands-on PPC experience and knowledge of Amazon advertising
• Solid understanding of brand presence and market presence on Amazon
• Strong grip on listing and image optimization
• Knowledge of A+ Content types and when to use each
• Ability to assess product scalability from keywords and market data
• Experience building and managing an Amazon brand Store
• Competitor analysis and USP development skills
• Working knowledge of Brand Registry (basic level is enough)
• Experience managing listings across USA and Canada marketplaces
• Proficiency in Excel/Google Sheets and Amazon reporting tools

Personal Attributes

• Opportunity finder: spots products and trends before others do
• Analytical: makes decisions from data, not guesswork
• Loves experimentation: tests new ideas, measures results, and iterates
• Takes ownership: accountable for results, not just tasks
• Leadership potential: able to grow into a department lead