ASM Sahiwal

Provides executional area management to drive assigned sales & distribution team. This position is responsible for volume delivery, range availability, brand visibility, assets' management & sales operations. Reporting directly to the RSM, the ASM plays a vital role in achieving area targets by managing assigned trade channels. Scope also includes specialized mobile & OOH channels handling, efficient route mapping & product portfolio management.

Education:

• BBA/ MBA

Experience:

• FMCG
• Ice cream sector (preferred)

Job Description:

• Achievement of area's volume/value targets while maintaining the portfolio’s availability & visibility plans.
• Create an on-field impact through driving distribution KPIs such as outlet productivity, call productivity and drop size.
• Estimate outlets’ potential for placement of company assets.
• Responsible for proper induction, tracking and recovery of the assets at all the trade channels.
• Responsible to ensure proper maintenance, placement, display and proper usage of freezers in the market.
• Responsible for Freezer & SPD Agreement with retailers as per duly approved format.
• Manage and train Order Bookers and Salesmen assigned in the territory.
• Monitor and report key business indicators (KPIs) such as daily sales, stocks, outlets’ range etc.
• Handling of different distribution channels like trade, key-accounts, ICAs, Mobile hawking through SPDs and OOH.
• Track and report movements of other products in the category. Monitor competitor’s activity and report to superiors.
• Conduct retail audit and update outlet data regularly.
• To lead field area sales operations team in order to achieve yearly sales targets by delivering on distribution KPIs.
• Cold chain management with the coordination of technical staff.
• Manage distributors fix and market claims and system processes.
• Develop and strengthen relationships with existing and potential dealers/retailers/Distributors.
• Fulfilment of the requirement related to environmental safety, food safety and occupational health & safety is also the primary responsibility of the position.

At FrieslandCampina, you'll immerse yourself in a unique, globally connected culture, where collaboration with colleagues across all our businesses is part of daily life. Alongside a competitive salary and comprehensive benefits package, we’re dedicated to your ongoing development, offering abundant opportunities for hands-on learning. Our informal, friendly environment fosters teamwork with passionate professionals who share your drive for excellence. At FrieslandCampina, we empower you with the autonomy and confidence to make a meaningful impact — helping to nourish the world while advancing your career.