ASO Expert

Game District

Date: 2 weeks ago

City: Remote

Contract type: Full time

Remote

We are looking for a data-driven and creative ASO Expert to improve the visibility, ranking, and organic growth of our mobile games on platforms like Google Play Store and Apple App Store. The ideal candidate should have knowledge of ASO strategies, keyword optimization, competitor analysis, and conversion optimization.

Key Responsibilities

Develop and execute ASO strategies to increase organic downloads and app visibility
Conduct keyword research and optimize app titles, descriptions, subtitles, and metadata
Monitor keyword rankings and identify opportunities for growth
Optimize app store creatives including icons, screenshots, videos, and promotional assets
Perform competitor research and analyze market trends
Plan and execute A/B testing for store listings and creatives
Track ASO performance metrics including impressions, conversion rate, rankings, installs, and retention
Collaborate with the design, marketing, and product teams to improve app store performance
Prepare ASO reports and provide insights for growth opportunities
Stay updated with app store algorithm changes and ASO best practices

Requirements

2-4 years of experience in ASO, app marketing, or mobile growth
Good understanding of Google Play Store and Apple App Store optimization
Experience with ASO tools such as Sensor Tower, AppTweak, Mobile Action, App Annie, or similar tools
Strong analytical and research skills
Understanding of SEO, keywords, and user acquisition is a plus
Ability to analyze data and make growth-driven decisions
Interest in mobile games and the gaming industry is preferred

Preferred Skills

Experience working with mobile games
Knowledge of game/app monetization and user behavior
Experience with creative testing and conversion rate optimization (CRO)
Basic understanding of paid acquisition (UA) campaigns

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