Assistant Manager – Demand Generation

Overview

We are seeking an experienced Assistant Manager – Demand Generation to lead and optimize our text marketing and lead conversion ecosystem. This is a senior role responsible not only for campaign oversight but for end-to-end revenue pipeline optimization.

The ideal candidate will work closely with Sales & Demand Generation teams to identify pipeline bottlenecks, analyze conversion trends, debug performance gaps, and drive measurable improvements in lead-to-revenue outcomes.

This role requires strong analytical skills, structured thinking, and the ability to turn data into actionable revenue strategies.

Key Responsibilities

• Revenue Pipeline Ownership & Optimization
• Take ownership of the lead lifecycle from acquisition to conversion.
• Analyze drop-off points across the funnel (Data Acquisition → MQL → SQL → Conversion).
• Identify bottlenecks in the lead pipeline and implement corrective action plans.
• Continuously optimize lead quality, routing, follow-up timelines, and conversion velocity.
• Sales Alignment & Revenue Syncs
• Conduct regular syncs with the Sales team to:
• Review lead quality and conversion feedback.
• Identify common objections and friction points.
• Align on ICP refinements and targeting strategies.
• Translate sales feedback into marketing execution improvements.
• Ensure SLA adherence between marketing and sales.
• Advanced Analytics & Trend Identification
• Maintain tracking dashboards for:
• Conversion rates by source, category, and campaign
• Lead response times
• Sales performance gaps
• Cost per conversion & ROI
• Identify trends in:
• Lead behavior
• Engagement patterns
• Revenue contribution by campaign type
• Perform root cause analysis on performance dips and inconsistencies.
• Develop predictive insights to improve campaign targeting and segmentation.
• SMS/WhatsApp Campaign Strategy Oversight
• Oversee campaign planning, scheduling, and execution.
• Monitor deliverability, engagement, and performance metrics.
• Optimize messaging strategies based on performance data.
• Ensure compliance with carrier policies and messaging regulations.
• Introduce testing frameworks (A/B testing, segmentation testing, timing optimization).
• Data Governance & Process Optimization
• Maintain clean, accurate CRM data.
• Audit lead attribution and conversion records for discrepancies.
• Design and refine SOPs for:
• Lead/conversion tracking
• Data segmentation
• Reporting accuracy
• Automate reporting workflows where possible.
• Improve operational efficiency across revenue processes.
• Reporting & Executive Visibility
• Prepare weekly and monthly revenue reports.
• Present actionable insights to leadership.
• Provide strategic recommendations backed by data.
• Forecast performance trends and revenue impact.
  

Key Skills & Qualifications

• 3–5+ years of experience in Revenue Operations, Demand Generation, or Performance Marketing.
• Strong understanding of full-funnel B2B lead lifecycle.
• Advanced Excel/Google Sheets skills (pivot tables, lookups, conversion analysis).
• Experience with CRM systems (HubSpot preferred).
• Strong analytical mindset with ability to debug pipeline issues.
• Experience working closely with Sales teams.
• Ability to translate data into strategic business decisions.
• Strong communication and stakeholder management skills.
  
  

Software Finder is a leading B2B SaaS marketplace that helps businesses discover, compare, and select the right software solutions. Our platform connects companies with tailored software options based on their unique needs, supported by verified reviews and expert insights.

With a growing portfolio of software categories and a global user base, Software Finder is committed to simplifying the software selection process and empowering businesses to make informed decisions.

Our team is driven by a shared mission to innovate, collaborate, and deliver value to our users. As we continue to grow, we are always looking for talented individuals who are passionate about technology, customer success, and making an impact.