B2B Growth Marketing Executive

We are looking for a B2B Growth Marketing Specialist to help build brand awareness, generate qualified leads, and support sales growth for our software products.

The ideal candidate will have hands-on experience in B2B marketing, preferably within the software, SaaS, or technology industry.

This role involves executing marketing campaigns, creating compelling content, managing digital channels, supporting lead-generation initiatives, and measuring performance across the B2B buyer journey.

Key Responsibilities:

• Plan and execute targeted marketing campaigns across LinkedIn, email, search, and other relevant digital channels
• Create and coordinate content for social media, blogs, newsletters, landing pages, case studies, and product marketing materials
• Research target accounts, buyer personas, and market segments
• Support lead-nurturing activities and collaborate with sales teams
• Maintain and update website content and landing pages
• Manage social media content calendar and LinkedIn marketing
• Maintain CRM records, audience segments, and lead-source tracking
• Track campaign performance, engagement, conversions, and lead quality
• Support webinars, industry events, and partnership marketing initiatives
  
  
  

Required Skills & Experience:

• 2–4 years of practical marketing experience in B2B software, SaaS, or technology
• Hands-on experience with LinkedIn marketing, email campaigns, content creation, and basic SEO
• Strong English writing, editing, and communication skills
• Understanding of B2B buying journeys, lead generation, and sales alignment
• Familiarity with CRM and marketing tools (HubSpot, Apollo, Amplemarket, Clay, Google Analytics, Google Search Console)
• Ability to use AI tools effectively and build simple automation workflows
• Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience
  
  
  

Performance will be assessed against qualified leads generated, campaign performance, digital growth, execution timeliness, CRM accuracy, and AI & automation improvements.