BI Analyst
Bykea
Date: 2 weeks ago
City: Karachi
Contract type: Full time
We are looking to expand our marketplace and analytics team and are looking for people who are absolutely excited by the idea of working for the largest local startup in Pakistan, looking to solve complex marketplace problems at scale.
Therefore, you must absolutely love storytelling through data, asking the right questions yourself, working without prompts, and developing insights for others to digest easily. Data visualization, probing and digging deep into data, and highlighting opportunities that are not immediately apparent are all things you will be expected to do. Additionally, you will be tasked to ensure marketplace health, drive pricing initiatives, provide product funnel feedback, manage customer lifetime value, and develop an understanding of all our stakeholders to drive decisions.
Responsibilities:
[ol]Define, instrument, and maintain new and existing business-critical metrics, using SQL queries and beyondDrive marketplace decisions: pricing, supply/demand balancing, customer subsidies, strategic marketplace shiftsDevelop an understanding of our customers, partner-drivers and vendors to drive engagement, product recommendations and business decisionsRun experiments and develop dashboards and data visualizations for cross-functional data-driven decision-makingAnswer complex business questions via ad-hoc SQL queries and visualizations to advocate for better marketplace managementIntegrate insights from different sources of data to develop a holistic market and consumer understanding that is actionable and impactful for category and brand strategyServe as a strategic thought partner to the data engineering team; collaborate on building/maintaining ETLs, pipelines, and automations to ensure we can understand and act on business performance accurately, scalably, with low latency, and minimal manual upkeep[/ol]Who we are looking for:
Therefore, you must absolutely love storytelling through data, asking the right questions yourself, working without prompts, and developing insights for others to digest easily. Data visualization, probing and digging deep into data, and highlighting opportunities that are not immediately apparent are all things you will be expected to do. Additionally, you will be tasked to ensure marketplace health, drive pricing initiatives, provide product funnel feedback, manage customer lifetime value, and develop an understanding of all our stakeholders to drive decisions.
Responsibilities:
[ol]Define, instrument, and maintain new and existing business-critical metrics, using SQL queries and beyondDrive marketplace decisions: pricing, supply/demand balancing, customer subsidies, strategic marketplace shiftsDevelop an understanding of our customers, partner-drivers and vendors to drive engagement, product recommendations and business decisionsRun experiments and develop dashboards and data visualizations for cross-functional data-driven decision-makingAnswer complex business questions via ad-hoc SQL queries and visualizations to advocate for better marketplace managementIntegrate insights from different sources of data to develop a holistic market and consumer understanding that is actionable and impactful for category and brand strategyServe as a strategic thought partner to the data engineering team; collaborate on building/maintaining ETLs, pipelines, and automations to ensure we can understand and act on business performance accurately, scalably, with low latency, and minimal manual upkeep[/ol]Who we are looking for:
- Degree in Computer Science, Mathematics, Statistics, Business Analytics, or related field
- 5+ years of relevant post-education work experience in analytics, business intelligence, market research, or a related field
- Experience gathering business requirements, using industry-standard business intelligence tools to extract data, formulate metrics, and build reports
- Experience using advanced SQL and databases in a business environment with large-scale, big data, complex datasets
- Experience with statistical modeling and analyzing large data sets
- Preferred experience in Python, R, data visualization tools, and automation
- NOT looking for people who cannot identify what available data cannot answer, and people who do not value the qualitative understanding of external factors
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