Business AnalystFULL TIME
SolutionInn
Date: 4 hours ago
City: Lahore
Contract type: Full time
We are looking for a motivated and detail-oriented Business Analyst to join our team. The role focuses on analyzing website performance, improving customer conversion rates, and collaborating with UI/UX teams to enhance user experience. This is ideal for individuals with strong analytical skills and an interest in driving business growth through data insights and process improvements.Job Responsibilities
- Analyze website user journeys to identify drop-off points and conversion barriers.
- Conduct competitor analysis, including UI/UX evaluation, and recommend improvements.
- Suggest actionable strategies to optimize membership plan pages and product pages for higher conversions.
- Collaborate with UI/UX designers to implement recommended design improvements (BA will analyze and track results; mockups/design handled by UI team).
- Measure before-and-after conversion performance to validate the impact of changes.
- Support the design and implementation of customer acquisition funnels and strategies.
- Prepare reports and dashboards to track KPIs, user behavior, and campaign performance.
- Work closely with marketing and development teams to streamline processes and improve engagement.
- Assist in preparing business cases for new growth initiatives and retention strategies.
- Maintain detailed documentation of processes, insights, and recommendations.
- Strong analytical thinking and attention to detail.
- Proficiency in Microsoft Excel, Google Sheets, and basic data tools.
- Understanding of conversion funnels, user journey mapping, and growth metrics.
- Ability to interpret UI/UX best practices and recommend data-backed improvements.
- Good written and verbal communication skills.
- Basic knowledge of SQL and visualization tools like Power BI or Tableau is a plus.
- Familiarity with A/B testing and analytics tools (Google Analytics, Hotjar, etc.) preferred.
- Ability to work in a fast-paced environment and coordinate across teams.
- Bachelor\\\'s degree in Business Administration, Analytics, Data Science, Economics, Statistics, Computer Science, or a related field.
- 0 to 1 year of experience.
- A growth-driven environment with experienced mentors.
- Hands-on experience in real-time projects and business decision-making.
- Opportunities to contribute to impactful marketing and acquisition strategies.
- Career progression based on performance and skill development.
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