Channel Manager-Regional Fashion
Daraz
Date: 6 hours ago
City: Remote
Contract type: Full time
Remote
Fashion Channel Ownership
- Own the end to end Fashion Channel experience, including look and feel, visuals, assortment, merchandising, commercial mechanisms and platform visibility.
- Create an engaging, trend led destination for fashion browsing, discovery and shopping.
- Continuously optimize the customer journey to improve engagement, conversion and repeat visits.
- Curate relevant products, brands, trends and collections aligned with customer preferences and commercial priorities.
- Develop fashion led campaigns, seasonal edits, brand showcases and promotional mechanisms to drive incremental GMV.
- Use customer insights and performance data to optimize traffic, conversion and channel contribution.
- Own the broader objective of elevating Daraz Fashion's perception, appeal and customer experience across all touchpoints.
- Guide fashion related creatives, styling, product presentation and visual storytelling across Onsite, Marketing, Affiliate and other channels.
- Partner with Marketing, Design, Category and other teams to establish consistent fashion creative standards and deliver a more aspirational shopping experience.
- Track and improve channel GMV, traffic, engagement, conversion, visit frequency and customer retention.
- Collaborate with regional and country teams to execute initiatives, share best practices and continuously improve the fashion experience across markets.
- 4+ years of experience in eCommerce, fashion merchandising, digital channel management, category management or online retail.
- Strong understanding of fashion trends, consumer preferences, styling and fashion retail dynamics.
- Proven merchandising skills, including assortment curation, campaign planning and commercial optimization.
- Strong visual sensibility and ability to evaluate creative quality, styling and customer experience.
- Analytical mindset with the ability to translate customer and business insights into actionable improvements.
- Strong stakeholder management, execution and ownership capabilities.
- Exposure to fashion design, styling, visual merchandising, creative direction or fashion content production; experience managing regional or multi-market eCommerce operations.
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