Commercial Systems Engineer

About Flipdish

At Flipdish, we’re turning the tables in favour of independent restaurant and takeaway owners by offering them powerful, simple-to-use tech solutions backed by real human support. Everything we do is designed to make running a restaurant satisfyingly simple in a world that’s anything but.

About the role

You’ll join Flipdish as a Commercial Systems Engineer, building the products, systems, automations, and internal tools that help our commercial teams scale. Your work will support high-impact initiatives across AI Marketing, Google Business Profile (GBP), Growth Operations, and wider commercial workflows.

You’ll partner closely with Sales, Onboarding, Partnerships, Marketing, Product, and Operations to turn revenue and efficiency problems into practical, production-ready solutions. This is a hands-on engineering role for someone who moves comfortably from discovery and scoping through build, deployment, monitoring, iteration, and—when something is no longer delivering value—decommissioning.

Success in this role looks like faster delivery of commercial initiatives, higher adoption of the tools you build, less manual work, stronger revenue attribution, and measurable improvements in revenue, conversion, and operational efficiency.

What you’ll own

• Design, build, deploy, and maintain systems that support commercial products, Growth Operations initiatives, and internal operations.
• Build internal tools and automation that enable Sales, Onboarding, Partnerships, and Marketing to scale without linear headcount growth.
• Deliver product improvements and monitoring for Google Business Profile initiatives, helping improve discovery, routing accuracy, ordering coverage, control, and order-fee revenue.
• Build scalable automation for AI Marketing, including campaign setup, quality assurance, monitoring, reporting, alerting, and revenue attribution.
• Use AI-assisted engineering tools—including Claude Code, Cursor, Vercel, and LLM APIs—to ship faster and unlock capabilities that would otherwise be difficult or costly to deliver.
• Own the path from local development to production on AWS, including deployment, observability, incident response, and ongoing service reliability.
• Build dashboards and instrumentation with internal partners to track adoption, operational performance, and commercial outcomes.
• Take end-to-end ownership of problems: scope the opportunity, ship an effective solution, measure its impact, iterate based on evidence, and decommission work that is not earning its keep.
• Challenge poor decisions and propose better ways of working. Constructive challenge is a responsibility—prioritising harmony over truth or progress is a failure of responsibility.

What success looks like

Within your first six months, you will have:

• Shipped reliable, production-ready tools or automations across AI Marketing, GBP, or commercial operations, with clear ownership and monitoring in place.
• Reduced manual effort and improved speed, quality, or scalability in at least one high-volume commercial workflow.
• Established clear adoption, revenue-attribution, and operational metrics for the systems you own, allowing teams to make better decisions.
• Improved commercial outcomes such as order-fee revenue, campaign time-to-launch, conversion, sales-cycle speed, or effort per opportunity.
• Earned the trust of Sales, Onboarding, Partnerships, Marketing, Product, and Operations by translating business problems into practical technical solutions and following through from concept to measurable impact.

About you

You’ll thrive in this role if you:

• Have 4+ years of software engineering experience, ideally building production applications with the MERN stack: MongoDB, Express, React, and Node.js.
• Have shipped and deployed real products on AWS and are comfortable owning the path from local development to production, including troubleshooting when something breaks.
• Are fluent in AI-assisted engineering and regularly use tools such as Claude Code, Cursor, Vercel, and LLM APIs to improve delivery speed and capability.
• Can point to products you have built that real users adopted. Meaningful usage and outcomes matter more to us than the number of projects completed.
• Connect engineering work to commercial outcomes and can explain, in plain language, why a feature or system mattered to the business.
• Communicate clearly with non-engineers and can translate between the needs of Sales, Commercial, Partnerships, Marketing, and Engineering without losing either perspective.
• Use data and instrumentation to understand adoption, diagnose problems, prioritise work, and evaluate whether a solution is delivering value.
• Take high ownership: you do not wait to be told what to do, and you follow problems through to resolution.
• Challenge poor decisions and propose better ways of working.

The following would help you stand out:

• Experience working with martech or adtech APIs, particularly Google Business Profile, Google Ads, or Meta.
• Experience building AI agents, retrieval-augmented generation (RAG) systems, or AI-native workflows.
• Experience with serverless or edge deployments, such as AWS Lambda, Vercel Functions, or Cloudflare Workers.

What you’ll get

We’re a growing startup and we understand that amazing incentives will attract amazing talent. Alongside a competitive salary, we offer unparalleled opportunities for career growth. If you’re smart, ambitious, and hard-working, we’ll do whatever it takes to make you a Flipdisher!

• Time off: 24 days annual leave + public holidays + company days (e.g. Summer Fridays, seasonal)
• Private healthcare: OPD + IPD coverage
• Transport: company-provided pick-and-drop service
• Team connection: quarterly team meet-ups and company events

Interview process

Here’s what you can expect throughout the interview process.

1. Recruiter screening call (15–30 minutes)
2. Hiring manager interview (45–60 minutes)
3. Competency / technical stage
4. Reference checks

Our culture

At Flipdish, we’re on the side of independent restaurant and takeaway owners, running busy operations on tight margins with rising costs, staffing challenges, and an increasingly demanding customer base. Our job is to make their lives easier with technology that’s powerful, satisfyingly simple, and backed by real human support.

Our integrated ecosystem, spanning online ordering, marketing, loyalty, point of sale, menu optimisation, and operational automation, helps restaurants grow while staying in control. We’re an AI-first company, and we use it to help our customers get better outcomes—faster ordering, smarter marketing, and smoother operations—so owners and teams can spend more time on what matters.

Inside the company, we value ownership and clarity, with a friendly, people-led culture behind it. We trust our people to help shape what kind of employer Flipdish is, not just follow a script. Transparency is huge for us: we listen to each other and create the space for people to grow, with balance rather than burnout. We’re focused on impact and team energy, not “being seen”. You’ll have meaningful scope, work closely with smart people across teams, and be trusted to make things better as Flipdish scales.

If you’d like to read more about interviewing at Flipdish, please check out our Interviewing at Flipdish guide.

Don’t be shy. Apply.

We know imposter syndrome can be a thing—don’t let it be. We want enthusiastic people from all backgrounds. If you feel like you’re up for working with us, get in touch.

If you need assistance during the hiring process, reach out—we’d love to hear from you.