Content Marketer

About Us

vFairs is an all-in-one event management platform and Gartner Magic Quadrant Leader helping event planners power conferences, trade shows, and corporate events with in-person, hybrid, and virtual solutions. Our platform includes event registration, on-site badge printing, mobile apps, and more, managing the entire event lifecycle from planning through analytics. Rated 4.9/5 for customer support and recognized as a top platform on G2, we're known for robust technology and customer service that goes the extra mile. vFairs has a transparent, fast-paced, and collaborative culture, with geographically distributed teams united by strong processes and the autonomy to drive solutions forward.

About The Role

We are looking for a prolific and talented Content Marketer to write and produce content that expands our company's digital footprint, drives awareness, and generates qualified leads.

We are not looking for an SEO blog writer who synthesizes existing SERP content into an article. Our ideal candidate understands the B2B SaaS buyer, can hold their own in a conversation about event technology, and knows how to translate product and market insights into content that resonates. They should be able to write original content and take a piece from ideation and discovery to production with minimal supervision.

Responsibilities

• Write high-impact copy across content types, including blog posts, thought leadership pieces, case studies, landing pages, lead magnets, email newsletters, nurture sequences, webinar emails, podcast episode announcements, and other campaign content.
• Support the demand generation team with video scripts, event content, and other cross-functional content needs.
• Interview subject matter experts and industry practitioners to build narratives grounded in real insight.
• Develop a deep understanding of the vFairs product suite, the event technology landscape, and the competitive environment to inform content direction.
• Drive ideation independently: take a topic from discovery through narrative development to final production.
• Collaborate with graphic designers, product marketers, sales, and demand gen to produce content that serves both business goals and audience needs.
• Work with the web, SEO, and email marketing teams to plan and distribute content effectively.
• Stay current on how AI is reshaping search behavior and content discovery and adapt content accordingly.
• Track and analyze content performance metrics to inform future strategy.
  
  

THE IDEAL CANDIDATE

• Strategic Thinker: You don't just execute, you contribute ideas that drive business results
• Self-Directed: You thrive with autonomy and can manage projects from conception to completion
• Adaptable Communicator: You can write for C-suite executives one day and an in-depth e-book the next
• Feedback-Oriented: You view feedback as fuel for improvement and can implement changes efficiently
• Curious by Nature: You genuinely enjoy learning about new technologies and industry trends
  
  

Requirements

• 3–5 years of content marketing experience, ideally within a B2B SaaS company.
• Background in or strong familiarity with the event technology space — this is a meaningful advantage, not a nice-to-have.
• Demonstrated experience writing across multiple formats: long-form editorial, email campaigns, case studies, and conversion-focused landing pages.
• Ability to conduct expert interviews and translate insights into compelling narratives.
• Solid understanding of SEO fundamentals and, critically, how AI-driven search is changing content strategy and discovery.
• Strong project management skills with the ability to handle multiple concurrent deliverables.
• Exposure to content analytics and performance measurement.
• Bonus: Proficiency with AI and automation tools, WordPress, Ahrefs, HubSpot, GA4, Canva, or Asana.
  
  

Benefits

• Ownership over meaningful content across a growing SaaS platform
• Direct access to industry experts, product teams, and thought leaders
• A collaborative, feedback-rich environment built for professional growth