Digital Marketing Analyst (Paid Marketing)
ibex. Pakistan
Date: 7 hours ago
City: Lahore
Contract type: Full time
Manage Paid Media Marketing
Qualifications
Qualifications
- Minimum Bachelors in Business Administration (Required)
- Masters in Business (Preferred)
- 1-2 yrs with reputable firm (Required)
- 1 year experience / technical know-how of digital media platforms (Preferred)
- Strong Reporting & Analytically Skills
- Expertise in Google Ads, Bing Ads, Meta Ads MS Excel, Google Sheets, Google Analytics
- Creating and planning PPC campaigns across Google, Microsoft, Meta and other social media platforms
- In-depth knowledge & understanding of all the key features / tools of Google, Microsoft & Meta Ads
- Measuring & tracking campaign performance, with special focus on conversions (online & offline)
- Effective search ads copy writing
- Ability to effectively identify, implement, optimize & scale marketing efforts with optimal ads targeting
- Expert level understanding of Google’s smart bidding strategies, & ability to determine each of the strategy’s best use-cases & limitations
- Follow paid search industry trends and stay up-to-date with new tools and practices
- Work experience as an PPC specialist or paid search analyst or similar digital marketing role
- Expertise in keyword research and campaign planning management, preferred to have a good understanding of Google Keyword Planner / SEMRush
- Strong communication, analytical & reporting skills – should be able to effectively present & discuss performance statistics with top management & clients
- Profiecincy in Microsoft Excel, Google Sheets and Google Analytics is Preferred
- Regularly audit paid media accounts
- Collaborate with sales, marketing, content, creative, analytics, product, and development teams
- Stay up to date with changes in advertising platforms, privacy regulations, attribution methodologies, AI-driven advertising products, automation, and emerging paid media best practices.
- Develop and maintain clear documentation of campaign strategies, testing frameworks, optimization processes, tracking setups, and learnings.
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