Digital Marketing Analyst (Paid Marketing)

ibex. Pakistan


Date: 2 weeks ago
City: Lahore
Contract type: Full time
Manage Paid Media Marketing

Qualifications

  • Minimum Bachelors in Business Administration (Required)
  • Masters in Business (Preferred)
  • 1-2 yrs with reputable firm (Required)
  • 1 year experience / technical know-how of digital media platforms (Preferred)
  • Strong Reporting & Analytically Skills
  • Expertise in Google Ads, Bing Ads, Meta Ads MS Excel, Google Sheets, Google Analytics

Responsibilities

  • Creating and planning PPC campaigns across Google, Microsoft, Meta and other social media platforms
  • In-depth knowledge & understanding of all the key features / tools of Google, Microsoft & Meta Ads
  • Measuring & tracking campaign performance, with special focus on conversions (online & offline)
  • Effective search ads copy writing
  • Ability to effectively identify, implement, optimize & scale marketing efforts with optimal ads targeting
  • Expert level understanding of Google’s smart bidding strategies, & ability to determine each of the strategy’s best use-cases & limitations
  • Follow paid search industry trends and stay up-to-date with new tools and practices
  • Work experience as an PPC specialist or paid search analyst or similar digital marketing role
  • Expertise in keyword research and campaign planning management, preferred to have a good understanding of Google Keyword Planner / SEMRush
  • Strong communication, analytical & reporting skills – should be able to effectively present & discuss performance statistics with top management & clients
  • Profiecincy in Microsoft Excel, Google Sheets and Google Analytics is Preferred
  • Regularly audit paid media accounts
  • Collaborate with sales, marketing, content, creative, analytics, product, and development teams
  • Stay up to date with changes in advertising platforms, privacy regulations, attribution methodologies, AI-driven advertising products, automation, and emerging paid media best practices.
  • Develop and maintain clear documentation of campaign strategies, testing frameworks, optimization processes, tracking setups, and learnings.

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