Digital Marketing & Creative Executive - TJ / 1934660

Our client SPARS is looking for a Digital Marketing & Creative Executive in Islamabad

SPARS Group is looking for a talented Group Digital Marketing and Creative Executive to oversee the design, digital marketing, social media, and brand communication efforts across the entire Group and its associated companies. This role focuses on creating visually appealing content and ensuring a unified brand image on all digital platforms. The ideal candidate brings a blend of graphic design expertise and digital marketing skills to develop and manage multiple brand campaigns that increase online visibility and audience engagement. Working closely with various departments, the executive ensures all digital content is professional, accurate, and consistent with the Groups identity.

This full-time, on-site role requires managing social media accounts, developing creative assets, running digital campaigns, and maintaining brand standards for a diverse portfolio of businesses within SPARS Group. The position demands coordination with management and other teams to maintain an up-to-date content calendar and execute marketing strategies effectively. Candidates should have at least two years of experience in digital marketing and graphic design, a strong portfolio demonstrating their skills, and the ability to manage multiple assignments while meeting deadlines efficiently.

Responsibilities

• Manage and maintain social media accounts for SPARS Group and its associated sister companies to ensure consistent and engaging brand presence online.
• Design creative digital content including social media posts, banners, brochures, newsletters, presentations, company profiles, promotional materials, and job advertisements, ensuring alignment with corporate branding guidelines.
• Develop compelling visuals and creative assets for marketing campaigns, events, corporate announcements, and internal communications.
• Ensure consistent branding, visual identity, and design standards across all Group companies to maintain a unified brand image.
• Plan, schedule, create, and publish engaging content according to approved content calendars, optimizing for audience engagement and reach.
• Develop and support digital marketing campaigns aimed at improving brand awareness, driving audience interaction, and increasing online visibility across multiple platforms.
• Analyze social media trends, monitor audience feedback, assess competitor activities, and stay updated with platform changes to refine marketing strategies.
• Assist in the management and execution of paid advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, and Google Ads, in coordination with management approvals.
• Monitor, track, and report on digital campaign performance using relevant metrics like reach, engagement, and lead generation to inform future marketing decisions.
• Create company-specific content while maintaining adherence to the Groups overall branding and marketing strategies.
• Support updates and maintenance of company websites, landing pages, and online business profiles, working closely with HR, IT, and other relevant departments.
• Coordinate internal approvals of marketing content and campaigns before publication to ensure alignment with corporate standards and policies.
• Maintain a detailed content calendar, managing project deadlines, deliverables, and ensuring timely completion of all marketing tasks.
• Take initiative to adapt marketing approaches based on analytics and feedback, demonstrating attention to detail and a professional work ethic.