Digital Marketing Head

WebEnrich


Date: 3 hours ago
City: Remote
Contract type: Full time
Remote
  • Digital Marketing Head
  • WE33
  • Minimum 10 years
  • Any Graduate (MBA in Marketing preferred)
  • Own the digital marketing strategy and delivery across all client accounts, covering SEO, AI search (AEO/GEO), paid media, social media, content and email. Lead the digital marketing function end to end, including the SEO, performance marketing, social and content teams, and set clear goals, processes and quality standards. Build integrated, full-funnel campaign plans tied to client business goals such as leads, sales, revenue and ROI. Oversee paid campaigns on Google Ads, Meta, LinkedIn and other platforms, with a focus on budget efficiency, conversion tracking and scaling what works. Guide the team on visibility in AI search engines (ChatGPT, Perplexity, Google AI Overviews, Claude) using structured data, entity-led content and LLM-friendly formats. Support new business by joining client pitches, preparing proposals and presenting strategy and results to clients. Manage client relationships at the senior level, run regular performance reviews and keep retention and account growth strong. Own revenue and margin targets for the digital marketing vertical, including pricing, resource planning and delivery profitability. Work closely with the web development team so that websites, landing pages and tracking are built to convert and perform in search. Bring AI and automation into agency workflows for research, reporting, content production and campaign optimisation. Use modern marketing tools such as GA4, Google Tag Manager, Looker Studio, Google Ads, Meta Ads Manager, Ahrefs, Semrush, a CRM like HubSpot or Zoho, and AI visibility trackers (Profound, Peec AI, Otterly or similar) to plan, measure and report results. Hire, train and mentor team leads and executives, and build a culture of ownership and accountability. Track industry, platform and algorithm changes, and keep the agency’s service offering ahead of them.

Leadership and strategy

  • 10+ years in digital marketing, with at least 4-5 years leading teams, ideally in an agency or a fast-growing digital business
  • Proven ability to build and run a multi-channel digital marketing function and deliver measurable growth for clients
  • Experience owning targets (revenue, margin or client growth), and strong skills in client management and retention
  • Comfortable pitching to clients, presenting strategy to senior stakeholders and closing new business

Channel expertise

  • Strong working knowledge of SEO, performance marketing (Google Ads, Meta, LinkedIn), social media, content and email marketing
  • Good understanding of technical SEO and how site performance, structure and tracking affect results
  • Awareness of AEO/GEO and how AI answer engines are changing search and discovery
  • Track record of managing large ad budgets with strong ROAS or CPL results

Analytics and tools

  • Strong command of GA4, Google Tag Manager, Looker Studio and conversion tracking setup
  • Hands-on familiarity with tools like Ahrefs, Semrush, Screaming Frog, Google Ads, Meta Ads Manager and a CRM (HubSpot, Zoho or similar)
  • Experience with at least one AI visibility tracking tool is a plus
  • Comfortable using AI tools to speed up research, reporting and content workflows

Personal strengths

  • Data-driven, commercially minded and able to link marketing work to business outcomes
  • Excellent written and spoken English, with strong communication and presentation skills
  • Entrepreneurial and hands-on, with a willingness to build the function from the ground up
  • Good to have: an MBA in Marketing, Google Ads and Analytics certifications, and experience with ecommerce, D2C or SME clients

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