Digital Marketing Manager - SEO & PPC Specialist - TJ / 1932812

Our client Rumiq Technologies is looking for a Digital Marketing Manager - SEO & PPC Specialist in Islamabad

About Us

Rumiq Technologies is a newly established Islamabad-based company providing AI tech and digital marketing solutions for US healthcare businesses. We are hiring a senior Digital Marketing Specialist at PKR 150,000–180,000 per month, depending on experience, on a 1-year contract starting mid-November 2026.

Our clients are US healthcare businesses, some serving local communities and others operating nationwide. You may also support occasional non-healthcare projects.

The role

You will own paid ads, organic social growth, SEO, AEO and local search for our clients during an intensive period of growth.

For our local clients, Facebook, Instagram and Google Business Profile matter most. Our national clients add TikTok to the mix. You will report directly to the owner, who expects clear, honest reporting backed by data: what is working, what isn't, and what you will do about it.

This is a demanding role. We are looking for someone who will give it their full focus, with no side projects or freelance work during the contract.

How we work. We are a small, growing team working side by side, in the spirit of early-stage tech startups in Silicon Valley or Bangalore. We work from a co-working space in Gulberg Greens, Islamabad.

What you will do

Paid advertising

• Plan, launch and optimize Google Ads campaigns (Search, Performance Max, local) for each client
• Run Meta Ads (Facebook and Instagram) for local lead generation, and TikTok Ads for national clients
• Set up and maintain conversion tracking: privacy-safe, server-side tracking for healthcare clients that keeps patient data away from ad platforms, and standard Meta Pixel and Conversions API setups for non-healthcare projects
• Manage budgets, test audiences and creatives, and cut wasted spend
  
  

Organic social growth

• Grow client Facebook and Instagram accounts, plus TikTok for national clients
• Plan monthly content calendars, write captions and post copy, schedule and publish
• Brief our creative support on the images and videos each client needs
• Engage with followers, comments and messages in a timely, professional way
  
  

Search and AI visibility

• Run SEO for client websites: keyword research, on-page optimization, local SEO and technical health checks
• Lead AEO (answer engine optimization) so clients are recommended by AI search and assistants such as ChatGPT, Gemini and Google AI Overviews
• Manage Google Business Profiles for each client: posts, photos, Q&A, review responses and accuracy of listings
• Use AI tools to research, audit and produce optimized content at speed
  
  

Reporting and ideas

• Build an AI-assisted performance dashboard for each client, tracking spend, leads, cost per lead, search and AI visibility, and follower growth
• Keep dashboard data accurate and current, so progress and growth can be tracked at any time
• Spot problems and opportunities on your own, and propose solutions before being asked
  
  

Patient privacy and HIPAA

• Make sure all advertising, tracking and reporting for healthcare clients is HIPAA compliant: no protected health information or sensitive metadata is passed to Google, Meta or other platforms
• Work with us to build privacy-first marketing processes. You don't need to be a HIPAA expert on day one; we will develop this approach together
  
  

Responsibilities

• Lead and manage a team of two digital marketing professionals to execute and optimize online marketing campaigns that align with company objectives.
• Develop, implement, and regularly refine paid search advertising campaigns using Google Ads and Meta Ads platforms to maximize return on investment with measurable results.
• Create and execute comprehensive SEO strategies, including technical SEO and on-page optimization, to improve organic search rankings and increase website traffic.
• Leverage AI-powered tools such as Claude and ChatGPT to automate and enhance tasks including copywriting, ad variation testing, SEO and AEO optimization, and data analytics.
• Grow and engage social media audiences on Instagram, Facebook, and TikTok through organic content marketing techniques and paid advertising when appropriate.
• Manage Google Business Profile accounts for local business clients to improve local search visibility and engagement.
• Monitor and analyze key performance indicators across all digital marketing campaigns using tools like GA4, Google Tag Manager, and Meta Business Suite to inform decision-making and reporting.
• Develop and maintain compliance with HIPAA and privacy standards specific to healthcare marketing, ensuring all marketing activities uphold patient privacy and regulatory requirements.
• Collaborate with cross-functional teams and stakeholders to align marketing strategies with business goals and communicate campaign performance effectively.
• Continuously research and adopt new digital marketing trends, technologies, and best practices to keep the company's marketing efforts innovative and competitive.
• Write clear, compelling, and grammatically accurate copy tailored to US audiences for diverse marketing materials and communication channels.
• Manage and optimize conversion rate optimization initiatives to increase user engagement, lead generation, and sales.
• Implement and manage tracking solutions, including Meta Pixel and Conversions API, to accurately measure advertising impact while respecting user privacy.