Digital Marketing Specialist - TJ / 1863855

Our client AUK Group Ahsan ul Kalam is looking for a Digital Marketing Specialist in Karachi

AUK Group Ahsan ul Kalam is seeking a dedicated Digital Marketing Executive with a strong foundation in Social Media Marketing, Google Analytics, Marketing Automation, Campaign Management, Data Analysis, and Social Media Analytics Tools. The ideal candidate has at least 16 years of formal education and a minimum of three years of hands-on experience in executing digital marketing strategies. This role does not involve team management but requires an individual contributor who can work independently and effectively drive online marketing initiatives to increase brand awareness, engage target audiences, and improve overall marketing performance.

The Digital Marketing Executive will be responsible for implementing and analyzing various digital marketing campaigns, managing social media platforms, and utilizing data analytics tools to refine and optimize marketing efforts. The role demands an individual capable of interpreting marketing data to derive actionable insights while coordinating with cross-functional teams to ensure alignment with the companys broader marketing objectives.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across social media platforms to promote products and services.
• Monitor and analyze campaign performance using Google Analytics and Social Media Analytics Tools to optimize strategies and achieve marketing goals.
• Utilize Marketing Automation tools to streamline campaign management and increase marketing efficiency.
• Conduct data analysis to identify trends, measure effectiveness of campaigns, and inform decision-making.
• Coordinate with internal teams to ensure consistency of messaging and integration of digital marketing with overall marketing plans.
• Stay current with the latest digital marketing trends, tools, and best practices to continually enhance marketing efforts.
• Prepare detailed reports on campaign performance, audience engagement, and marketing ROI.
• Manage and update company social media accounts, including content scheduling, community interaction, and engagement tracking.
• Support the development of creative assets and marketing materials aligned with digital campaigns.
• Optimize digital channels for improved reach and engagement based on data-driven insights.