Digital Media Buyer

Spark AI

Date: 5 hours ago

City: Lahore

Contract type: Full time

We are looking for an experienced Digital Media Buyer who can plan, execute, analyze, and optimize high-performing advertising campaigns across multiple platforms.

Key Requirements:

- Strong expertise in Meta, Google, TikTok, LinkedIn, and Snapchat Ads.

- Hands-on experience with A/B testing, audience targeting, retargeting, and campaign scaling.

- In-depth understanding of advertising metrics: CPM, CPC, CTR, CPL, CPA, ROAS, ROI, and conversion rates.

- Strong knowledge of video ad performance metrics: Hook Rate, Hold Rate, Watch Time, ThruPlay, Video Completion Rate, and audience retention.

- Experience with GA4, GTM, Meta Pixel, Conversions API, and conversion tracking.

- Ability to analyze creative performance, optimize budgets, and improve lead quality.

- Strong analytical, reporting, and problem-solving skills.

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