Digital Media Partner - PC

Unilever is currently hiring for Digital Media Partner - PC!

Function: Marketing - Personal Care

Work Level: WL1

Reporting To: PC Pakistan General Manager

Location: Karachi, Pakistan

Terms & Conditions: Full-time

Job Purpose

This role is responsible for planning and implementation of Digital Marketing, Media & Digital Commerce for the Personal Care Business Unit.

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

What Will Your Main Responsibilities Be

Data Analytics & Measurement

• Ensure month-on-month planning and execution of communication plans on TV, Radio, Print, Digital, Mobile, etc. in alignment with set objective (GRP, reach, frequency etc.) and budget.
• Set data strategy to ensure always-on high-quality data driven marketing for brands and ensure it complements digital priorities and drives clear value and usage.
• Ensure all reporting, campaign measurement and ROI is delivered
• Gather, analyse and evaluate multiple data sets to generate meaningful insights and Regularly review category media performances with BU, share learnings and take corrective actions.
  
  

Digital Marketing, Media & Digital Commerce

• Develop and launch media and performance marketing campaigns that reflect the consumer journey and drive conversion to purchase.
• Create best-in-class briefs and driven overall quality of communication strategy and performance.
• Being agile in experimenting new tools and solutions to maximize impact and reach in digital.
• Execute regular digital media operation (brief sharing, monitoring and result sharing).
• Design and lead the social-first approach in PC with focus on influencer marketing
  
  

Others

• Work with agencies to build mutually beneficial partnerships, holding both parties to account.
• Collaborate across commercial teams to develop agency partnerships that deliver on quality, innovation and cost.
• Work with broader Marketing team to define the right model for social
• Be an excellent communicator with senior stakeholders, peers and reports.
• Applying governance through internal data policies that cover how data is gathered, stored, processed, and disposed of (including Unilever's five data privacy fundamentals).
  
  

What You Need To Succeed

Education & Experience

• Bachelor's degree
• 2+ years of experience in content/social media/digital marketing
  
  

Skills

• Digital Marketing, Media & Digital Commerce
• Data & Insights Driven
• Project Management
• Strong understanding of consumer trends and social media
  
  

Leadership

Stay 3 Steps Ahead- You are bold and creative in your thinking to make breakthroughs in performance. Anticipating and staying ahead of consumer needs and external trends, shifting from reacting to leading, shaping and disrupting the market.

Delivering with Excellence- the emphasis on delivering everything with excellence and pace, taking personal ownership, and holding each other accountable. We aim to shift from pride in thinking to pride in execution, developing breakthrough solutions.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.