Email Marketing & CRM Specialist

DigiHyre


Date: 5 hours ago
City: Lahore
Contract type: Full time
Remote
Location: Remote | Type: Full-Time

What You'll Do

Strategy & Content Planning

  • Build and manage weekly and monthly email calendars (around 1–2 newsletters per week)
  • Create promotional, educational, product story, and community-focused campaigns
  • Suggest new campaign ideas to grow engagement and revenue


Launches & Campaigns

  • Plan full email sequences for product launches, pre-launches, and limited drops (teasers, announcements, reminders, follow-ups)
  • Run seasonal campaigns such as Black Friday and Christmas


Automation & CRM

  • Audit existing flows and fix gaps
  • Build and optimize flows: welcome series, abandoned cart and checkout, browse abandonment, post-purchase, cross-sell and upsell, win-back, and loyalty


Segmentation & Analytics

  • Build customer segments based on purchase behavior and engagement
  • Track KPIs such as open rate, click rate, conversion, revenue per recipient, and email revenue
  • Run A/B tests and monitor deliverability and list health
  • Share regular performance reports with clear recommendations


Creation & Localization

  • Write subject lines, copy, and CTAs, and design mobile-friendly emails
  • Create content in English and localize it into natural German (AI tools are welcome; final quality must be strong)


What You Bring

  • Proven e-commerce email marketing experience
  • Hands-on experience with Klaviyo and/or Omnisend
  • Solid grasp of automation, segmentation, and e-commerce KPIs
  • Ability to create email copy and designs independently
  • Excellent written English, with the ability to produce quality German content (with AI support)
  • A proactive, self-driven working style


Nice to Have

  • Shopify experience
  • Background in outdoor, bushcraft, hunting, fishing, or EDC products
  • Experience with international e-commerce brands
  • AI-assisted content workflows


Shortlisted candidates will be asked for a short Loom video (2–5 minutes) introducing themselves and walking through their past work.

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