Female Digital Marketing Specialist

Responsibilities:
- Develop, implement, and manage marketing campaigns promoting the organization's products and services.
- Enhance brand awareness within the digital space and drive website traffic and acquire leads/customers.
- Create and manage content for various digital platforms including social media, email marketing, and the company website.
- Analyze digital data to draw key recommendations around website optimization.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Requirements:
- Proven working experience in digital marketing with 3-5 years in a similar role.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMrush, etc.).
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.

Qualifications:
- Bachelor’s degree in Marketing, Digital Technologies, or a related field.
- Excellent understanding of digital marketing concepts and best practices.
- Proficient in marketing software and digital trends.
- Strong communication skills and the ability to collaborate effectively with team members and other departments.
- Up-to-date with the latest digital marketing trends and technologies.
- Female candidates are encouraged to apply.

Additional Skills:
- Creativity and ability to think outside the box.
- Ability to work well under pressure and meet deadlines.
- Strong organizational and problem-solving skills.