Google Ads Specialist

We are hiring an experienced Google Ads specialist to own paid user acquisition for web apps.

This is a hands-on role with real ownership.

You will be responsible for finding growth opportunities, launching campaigns, improving performance, testing new ideas, and understanding why results move.

We are looking for someone who can enter an account, understand what is happening, decide what matters most, and take action without needing detailed instructions.

This is not an entry-level Google Ads role.

What You’ll Own

• Google Ads strategy and execution
• Campaign setup, structure, and optimization
• Search, Performance Max, YouTube, Display, and other relevant campaign types
• Keyword, audience, competitor, and market research
• Ad copy and creative testing
• Budget allocation and bidding decisions
• Conversion tracking and measurement
• Landing page and funnel performance analysis
• CAC, CPA, conversion rate, LTV, and growth performance
• Testing new acquisition opportunities
• Weekly performance analysis and next-step recommendations

You will be expected to understand why performance changed, not simply report that it changed.

What We’re Looking For

You should have strong, hands-on experience managing Google Ads accounts yourself.

You should be comfortable:

• Making decisions without waiting for a task list
• Finding problems before they are pointed out
• Prioritizing what will have the biggest impact
• Building and testing your own ideas
• Questioning assumptions when the data says otherwise
• Working with imperfect information
• Taking responsibility for campaign performance
• Explaining your decisions clearly and simply

Experience with SaaS, web apps, subscriptions, trials, or digital products is highly valuable.

You Should Understand

• Google Ads campaign architecture
• Search intent and keyword strategy
• Match types and negative keyword strategy
• Performance Max
• Smart bidding
• Conversion tracking
• GA4
• Google Tag Manager
• Attribution
• Landing page conversion
• CAC and CPA
• LTV and payback period
• Funnel performance
• Experiment design and testing

We are looking for someone who understands how Google Ads connects to the economics of the business.

What Strong Performance Looks Like

• You do not wait for someone to tell you what to optimize.
• You investigate.
• You form a point of view.
• You test it.
• You measure the result.
• You learn from it.
• Then you decide what to do next.

You should be able to look at an account and explain:

• What is working
• What is not working
• Why you believe it is happening
• What you would change first
• What you would test next
• Where the next growth opportunity may be

This Role Is Probably Not for You If

• You are still learning the basics of Google Ads
• Most of your experience comes from courses or certifications
• You have never owned campaign performance yourself
• You need detailed instructions before making progress
• You mainly follow platform recommendations
• You are uncomfortable making decisions independently
• You prefer maintaining campaigns over finding new growth
• You manage Google Ads through other people rather than working inside the accounts yourself

Experience

• We do not care about an arbitrary number of years.
• We care about whether you have spent enough time doing the work to develop strong judgment.
• Your application should show real examples of accounts you have worked on, decisions you have made, problems you have solved, and lessons you have learned.