Google Ads Specialist

We are looking for an experienced Google Ads Specialist to manage and scale high-performing campaigns across Google Search, Display, YouTube, Shopping, and Performance Max for USA & Canada markets. The ideal candidate should have strong expertise in Google Ads automation, GMC (Google Merchant Center), GA4 tracking, conversion optimization, and performance troubleshooting for large-scale campaigns.

Job Responsibilities

• Plan, launch, and optimize Google Ads campaigns targeting US & Canadian audiences.
• Manage Search, Display, YouTube, Shopping, and Performance Max campaigns.
• Handle Google Merchant Center feeds, product diagnostics, feed optimization, and policy troubleshooting.
• Improve CTR, CPC, CPA, ROAS, and conversion rates through data-driven optimization.
• Monitor campaign learning phases, audience signals, geo-targeting, and budget scaling strategies.
• Set up and maintain accurate conversion tracking using Google Ads, GTM, and GA4.
• Analyze low-conversion issues, funnel drop-offs, tracking gaps, and performance fluctuations.
• Create remarketing and audience segmentation strategies.
• Conduct A/B testing for ad creatives, landing pages, bidding strategies, and offers.
• Generate performance reports with actionable insights and scaling recommendations.
• Stay updated with Google Ads AI automation, Performance Max updates, and North American market trends.

Skills Required

• Strong experience with:
• Google Ads
• Performance Max
• Google Merchant Center (GMC)
• GA4 & GTM
• YouTube Ads
• Search & Shopping Campaigns
• Understanding of US/Canada student behavior and academic seasonality.
• Experience handling large product feeds and campaign scaling.
• Strong knowledge of:
• Conversion tracking
• Audience targeting
• Remarketing
• Feed optimization
• Landing page CRO
• Budget scaling strategies
• Ability to troubleshoot:
• GMC feed issues
• Low conversion rates
• Tracking mismatches
• Learning phase instability
• Product disapprovals

Required Qualifications

• Minimum 2+ years of Google Ads experience.
• Google Ads Certifications preferred.
• Experience managing high-budget campaigns in USD markets.
• Prior experience in EdTech, eCommerce, or student-focused platforms is a plus.

Job Experience

• Minimum 2+ years

Other Benefits

• Career growth opportunities
• Access to latest marketing tools & AI technologies
• Performance-based recognition and rewards
• Collaborative and growth-focused work environment

Job Working Hours

10 AM to 7 PM (Mon-Fri)