Growth Marketing & Content Lead (SEO SaaS & Creator Partnerships)
SERPSpur
SERPSpur is a next-generation SEO and search intelligence SaaS platform engineered to replace bloated legacy suites. Built on a 2-trillion+ backlink index, 7-engine rank tracking, a 140+ check Headless Chromium auditor, and our proprietary Traffic Authenticity Index (TAI) that exposes bot-inflated website traffic, we give founders, technical SEOs, and agencies enterprise-level search intelligence paired with fair, non-expiring credit economics.
We are looking for a scrappy, creative, and proactive Growth Marketing & Content Lead to own our creator outreach, video production, community footprint, and content engine from the ground up.
What You Will Own & Execute1. Creator & Influencer Partnerships (YouTube, X, Newsletters)- Outreach & Pipeline: Identify, pitch, and negotiate partnerships with niche SEO YouTubers, affiliate marketers, agency owners, and tech newsletter operators.
- Campaign Execution: Coordinate sponsored tool walkthroughs, feature reviews, and head-to-head comparisons (e.g., “How to catch fake guest-post traffic with SERPSpur vs. Ahrefs”).
- Affiliate & Referral Growth: Seed free credits and affiliate links to high-leverage power users, course creators, and agency communities to drive recurring subscription signups.
- Walkthroughs & Teardowns: Record crisp, engaging product videos, screen walkthroughs, and onboarding tutorials explaining complex features in simple terms (e.g., TAI Bot Score audits, 100-Keyword Deep Clusters, and Core Web Vitals revenue-leak calculations).
- Short-Form Content: Cut and edit short-form hooks (YouTube Shorts, LinkedIn carousels, and X videos) showcasing real-time tool results, easy-win keyword opportunities, and before-and-after audit fixes.
- Feature Launch Assets: Partner with the product team to produce high-impact demo videos and visual GIFs for every new feature release and API update.
- Brand Voice & Daily Presence: Own and scale SERPSpur’s social footprint across LinkedIn, Reddit, Twitter/X, and YouTube.
- Organic Community Engagement: Participate authentically in high-intent SEO communities (Reddit r/SEO, r/bigseo, Indie Hackers, GrowthHackers, and digital marketing forums) by sharing actionable teardowns, data studies, and helpful commentary.
- Data-Driven Storytelling: Turn SERPSpur's proprietary search telemetry, keyword volatility spikes, and bot-traffic case studies into shareable viral threads and infographics.
- SEO & Product Articles: Write actionable, search-optimized blog posts, comparison guides (e.g., SERPSpur vs. Semrush/Ahrefs), and technical guides targeting high-intent buyer queries.
- Customer Help Center: Build and maintain easy-to-follow documentation, setup guides, and FAQ articles that help self-serve users activate their accounts and run their first projects.
- Changelogs & Product Announcements: Craft engaging monthly email digests and product release notes that keep registered users engaged and upgrading to paid plans.
- Customer Case Studies: Interview power users and agencies to create quantifiable success stories (e.g., “How an agency saved $8,000 on toxic backlinks using TAI”).
- Product Feedback Loop: Funnel common questions, friction points, and feature requests from creators and community comments directly back to engineering.
- SaaS / SEO Literacy: You understand fundamental SEO concepts (backlinks, referring domains, keyword difficulty, search volume trends, bot traffic, and site crawlers) and can speak the language of digital marketers and agency owners.
- Proven Content Creator: You are comfortable recording your screen/voice and have a portfolio of video walkthroughs, YouTube videos, or tech tutorials with clean audio, pacing, and visual editing.
- Cold Outreach & Relationship Building: You know how to send personalized, high-converting outreach pitches to creators without sounding like a generic corporate bot.
- Independent & Self-Driven: You thrive in an autonomous environment where you can test hooks, publish content, and execute experiments without waiting for layers of approval.
- Bonus Points: Experience running an affiliate program, managing a tech brand’s Twitter/LinkedIn, or creating content in the developer/API space.
- Remote and in house both options available (priority is to have in office).
- Real Growth Upside: Direct commission/bonus structure tied to user signups and paid subscriptions generated from your campaigns.
- Product You Can Stand Behind: You won’t be marketing vaporware—SERPSpur has a live, battle-tested platform with unique proprietary tools (TAI bot detection, 7-engine tracking) that provide an unfair marketing hook.
- Unlimited Platform & API Access: Full complimentary access to all SERPSpur Pro tools and developer APIs.
Send application at : Growth & Content Lead — [Your Name] Please include:
- A brief 2–3 paragraph intro about your background in marketing or SEO SaaS.
- Links to 2–3 video walkthroughs, tutorials, or social content pieces you personally recorded, edited, or wrote.
- One creator or YouTuber you would target first to review SERPSpur and the exact 2-sentence hook you would use in your pitch.
- Expected Salary in local currency you are applying from.
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