Head of Marketing

BUSINESS INTRODUCTION

Majid Al Futtaim Holding is the leading shopping mall, retail, communities, entertainment developer and operator in the Middle East, North Africa, and Central Asia regions. With over 43,000 people, revenues of over US$ 11 Billion, and operations in 18 countries. Some of the iconic brands we carry include Mall of the Emirates, Carrefour, All Saints, Lego, City Center, Abercrombie & Fitch, & Vox Cinemas. We believe in making Great Moments for Everyone, Every day.

JOB TITLE

Head of Marketing | Head Office | Lahore Pakistan

Role Summary

The Head of Marketing is responsible for collaborating with the CORP HO and internal stakeholders to develop and implement Marketing & Communications strategies within the assigned Country, as well as measuring the effectiveness initiatives and campaigns. The role holder is also responsible for managing the end-to-end cycle of all customer experience touch points and implementing cross-functional initiatives to enhance the customer’s journey.

Role Details – Key Responsibilities And Accountabilities

• Develop and execute marketing and communications strategies aligned with business objectives and the overall MarCom vision to drive brand growth, customer acquisition, and revenue generation.
• Drive brand growth and consistency across all customer touchpoints by implementing branding strategies, policies, guidelines, and conducting regular brand compliance audits.
• Develop and implement customer experience initiatives that enhance customer satisfaction, strengthen loyalty, and foster a customer-centric culture across the organization.
• Lead brand positioning, marketing campaigns, and integrated communication strategies across all channels, including social media, to strengthen brand awareness, drive customer engagement, acquisition and retention, while ensuring consistency with corporate brand standards.
• Leverage customer insights, market research, and data analytics to support business decisions and optimize marketing and customer engagement strategies.
• Lead the planning, execution, and performance evaluation of loyalty programs, ensuring effective customer retention and measurable return on investment.
• Drive customer service improvement initiatives by monitoring customer feedback, analysing service trends, and implementing programs that elevate customer satisfaction levels.
• Oversee the execution of creative projects and visual merchandising standards to ensure a consistent brand identity and customer experience across all channels and locations.
• Lead monetization initiatives and marketing operations by implementing revenue-generating campaigns, optimizing channel performance, and streamlining end-to-end execution processes.
  
  

Qualification, Experience & Skills

• Bachelor's degree in marketing, Business Administration, Commerce, or related field; MBA preferred.
• 12+ years of relevant leadership experience.
• 5+ years of retail industry experience preferred.
• Strong analytical and strategic thinking skills.
• Excellent communication, presentation, and organizational skills.
  
  

What We Offer

At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us! Work in a friendly environment, where everyone shares positive vibes and excited about our future. Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.