Head of Marketing

• Location: DHA Phase 8,Karachi
• Job Type: Full-time onsite

About the Role:

We are seeking an experienced and vision-driven "Head of Marketing" for one of our client's with at least 5 years of hands-on marketing experience in the apparel industry to lead their marketing department. In this role, you will be responsible for defining, developing, and executing 360-degree marketing strategies that drive brand awareness, customer acquisition, omni-channel foot traffic, and revenue growth across both physical retail stores and e-commerce channels.

What You'll Do?

• 360° Marketing Strategy: Formulate and execute comprehensive annual and seasonal marketing roadmaps tailored to apparel retail and e-commerce growth.
• Omni-channel Campaign Management: Lead the strategy, planning, and execution for major retail campaigns (seasonal drops, Eid/holiday sales, Black Friday, and new line launches).
• Performance & Digital Marketing: Oversee performance marketing budgets across Meta, Google, TikTok, and emerging channels, optimizing for ROAS, CAC, and LTV.
• Store Traffic & Trade Marketing: Collaborate with retail operations to design BTL activations, in-store visual merchandising displays, and local promotional events to boost store footfall and conversion rates.
• Influencer & PR Management: Lead influencer marketing programs, affiliate networks, and fashion media PR campaigns to position the brand at the forefront of fashion trends.
• Customer Retention & CX: Drive CRM, loyalty programs, email/SMS marketing, and post-purchase customer journeys to increase repeat purchase rates.
• Data & ROI Analytics: Analyze marketing KPIs, campaign ROI, traffic metrics, and customer acquisition costs to deliver actionable insights to C-suite leadership.

Who You're?

• Experience: Minimum 5+ years of progressive marketing experience specifically within an apparel or fashion retail brand.
• Education: Bachelor’s or Master’s degree in Marketing, Business Administration, Media, or a related field.
• Technical Proficiency: Deep working knowledge of Meta Ads Manager, Google Ads, GA4, Shopify/Magento marketing tools, and CRM platforms (e.g., Klaviyo, HubSpot).
• Skills: Strong leadership, budget management, strategic thinking, and creative direction.
• Industry Acumen: In-depth understanding of fashion cycles, retail calendar planning, consumer buying behavior, and apparel market trends.

About Sperton:

Sperton Pakistan is part of Sperton Global, a recruitment and consulting company with an international reach. We are committed to helping our clients achieve success in their hiring processes, finding the right people for the right positions.