Head of Marketing Strategy and Branding - TJ / 1872277

Our client The Bank of Punjab (BOP) is looking for a Head of Marketing Strategy and Branding in Lahore

The Bank of Punjab is one of the fastest growing banks in Pakistan with its profound existence of over 35 years. It operates through a network of 900+ online branches across the country. The Bank has established a strong foundation while offering premium banking services with a major focus on unsurpassed value-added services for its customers through advanced solutions.

In line with the Bank’s progression strategy, we invite applications from experienced, dedicated, and performance-driven professionals for the following position in our Corporate Banking, Staff & Strategic Initiatives. The following job profile offers an excellent opportunity for the right candidates desirous of building a long-term career in a dynamic organization:

Grade: Bankd-5/Band-3

Location: Lahore

Job Responsibilities

:

• Lead the development and implementation of comprehensive brand strategies to enhance brand identity and market positioning.
• Formulate and execute marketing plans in alignment with overall business objectives.
• Develop and manage the marketing budget to ensure efficient allocation of resources.
• Collaborate effectively with business teams, product managers, and other stakeholders to ensure alignment of brand strategies with organizational goals.
• Work closely with the Marketing team to oversee the proper execution of both above-the-line (ATL) and below-the-line (BTL) marketing campaigns.
• Spearhead the launch and management of social media campaigns to enhance brand visibility and engagement.
• Take charge of internal and external communication initiatives, ensuring consistency and clarity in messaging across all channels.
• Drive the creation of diverse content types, including internal and external messages, articles, videos, infographics, and social media content, to support brand initiatives and engage target audiences effectively.
  
  

Eligibility Criteria:

Qualification: Bachelor\\\\\\\'s degree in relevant field from HEC- recognized/foreign institution.

Age: Up to 55 years as of September 12, 2026.

Experience: Minimum 12 years of Banking/Non-Banking experience of managing strategy teams and strategic initiatives.

Important Note:

• Only shortlisted candidates shall be called for interview. No TA/DA will be admissible.
• The Bank of Punjab reserves the right to accept or reject any application(s) without assigning any reason(s) thereof.
• The Bank is an equal opportunity employer. Females, minorities, DAP (Differently Abled Persons), and transgender individuals are encouraged to apply.
• The above position(s) carry market-based competitive remuneration.
  
  

Individuals fulfilling the above-mentioned criteria are encouraged to apply online through BOP career portal bop.rozee.pk latest by Sep 12, 2026.