Lead Generation Specialist | Sales Funnel Optimization - TJ / 1857143

Our client AR&Co is looking for a Lead Generation Specialist | Sales Funnel Optimization in Islamabad

HYBRID - ISLAMABAD - OFFICE - F8/1 -> AR&Co is seeking a motivated Lead Generation Specialist plus someone who can help with social media content creation and posting with a minimum of two years of experience to enhance the growth of our sales funnel by identifying and qualifying potential customers. This role is crucial in driving high-quality leads using a variety of research methods, CRM analytics, and proven lead scoring techniques. The specialist collaborates closely with marketing and sales departments to ensure alignment with business goals, manages outreach efforts including cold calling, and continuously refines strategies to boost lead conversion rates. This position does not include managing a team but plays a key part in building and optimizing lead generation processes. The successful candidate leverages expertise in CRM software such as Salesforce or HubSpot, applies data-driven methods to evaluate and prioritize leads, and utilizes social media prospecting and content marketing to attract potential customers. They are responsible for maintaining accurate lead records, analyzing campaign performance, and adapting tactics to maximize the quality and quantity of leads. Strong communication skills and cold calling experience are vital to engage prospects effectively and support AR&Co’s sales objectives as a growing startup.

Responsibilities

• Identify and research potential leads using data analysis and CRM analytics to build a robust lead pipeline.
• Qualify leads through established lead scoring models and qualification frameworks to align with sales targets.
• Conduct cold calling campaigns employing effective scripts and outreach techniques to generate interest.
• Manage lead interactions, update lead records, and track campaign performance using CRM software such as Salesforce or HubSpot.
• Apply analytical and data-driven strategies to prioritize leads and enhance lead conversion rates.
• Collaborate with marketing and sales teams to synchronize lead generation efforts with company objectives and refine messaging strategies.
• Continuously monitor and analyze outreach results to optimize lead generation tactics and improve process efficiency.
• Maintain documentation and a portfolio of successful lead generation campaigns to contribute knowledge and improve team practices.
• Participate in social media channel management to support outreach efforts and assist in building the team as part of the startup’s growth initiatives.