Marketing Executive (Outreach Campaigns) - Folium AI

Taraki


Date: 2 weeks ago
City: Lahore
Contract type: Full time
Remote

Our client Folium AI is hiring a Marketing Executive (Outreach Campaigns) in Lahore.

We're Hiring: Marketing Executive (Outreach Campaigns)

Are you passionate about outbound marketing, email campaigns, and lead generation? Join Folium AI and help drive our outreach initiatives by creating high-performing email campaigns that generate quality business opportunities.

Location: Wapda Town, Lahore (On-site)
Working Hours: 1:00 PM – 10:00 PM

What You'll Do
  • Manage outbound email campaigns using Salesforce and Instantly/GHL.
  • Build and optimize mass and drip email sequences.
  • Define ICPs and extract targeted prospect data.
  • Segment, clean, and manage lead databases.
  • Monitor campaign performance and optimize for better engagement.
  • Handle initial prospect responses and qualify leads.
  • Maintain accurate CRM records and campaign reports.
  • Collaborate with the sales team to schedule qualified meetings.
  • Support LinkedIn and other outbound outreach campaigns.


Requirements
  • 2+ years of experience in email marketing or outbound campaign management.
  • Hands-on experience with Instantly (or similar cold email platforms) and Salesforce CRM.
  • Strong English written communication skills.
  • Knowledge of lead generation, data segmentation, and campaign optimization.
  • Basic understanding of email deliverability, SPF, DKIM, and DMARC.
  • Experience with LinkedIn outreach is a plus.


Bonus Skills
  • Experience with Zapier or n8n automation.
  • Familiarity with Apollo, LinkedIn Sales Navigator, Skrapp, or email verification tools.
  • Strong analytical skills with Excel or Google Sheets.


If you're data-driven, organized, and excited about building successful outreach campaigns, we'd love to hear from you!

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