Marketing Executive (Outreach Campaigns)
Folium AI
Date: 2 hours ago
City: Lahore
Contract type: Full time
We're Hiring: Marketing Executive (Outreach Campaigns)
Are you passionate about outbound marketing, email campaigns, and lead generation? Join Folium AI and help drive our outreach initiatives by creating high-performing email campaigns that generate quality business opportunities.
Location: Wapda Town, Lahore (On-site)
Working Hours: 1:00 PM – 10:00 PM
What You'll Do
Are you passionate about outbound marketing, email campaigns, and lead generation? Join Folium AI and help drive our outreach initiatives by creating high-performing email campaigns that generate quality business opportunities.
Location: Wapda Town, Lahore (On-site)
Working Hours: 1:00 PM – 10:00 PM
What You'll Do
- Manage outbound email campaigns using Salesforce and Instantly/GHL.
- Build and optimize mass and drip email sequences.
- Define ICPs and extract targeted prospect data.
- Segment, clean, and manage lead databases.
- Monitor campaign performance and optimize for better engagement.
- Handle initial prospect responses and qualify leads.
- Maintain accurate CRM records and campaign reports.
- Collaborate with the sales team to schedule qualified meetings.
- Support LinkedIn and other outbound outreach campaigns.
- 2+ years of experience in email marketing or outbound campaign management.
- Hands-on experience with Instantly (or similar cold email platforms) and Salesforce CRM.
- Strong English written communication skills.
- Knowledge of lead generation, data segmentation, and campaign optimization.
- Basic understanding of email deliverability, SPF, DKIM, and DMARC.
- Experience with LinkedIn outreach is a plus.
- Experience with Zapier or n8n automation.
- Familiarity with Apollo, LinkedIn Sales Navigator, Skrapp, or email verification tools.
- Strong analytical skills with Excel or Google Sheets.
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