Performance Marketer

Performance Marketer

Company: AMZ PPC GURU

Location: Divine Broadway, New Airport Road, Lahore

Employment Type: Full-time, on-site

Working Hours: Monday–Friday, 12:00 PM–9:00 PM (Pakistan Time)

About AMZ PPC GURU

AMZ PPC GURU is a performance-driven eCommerce agency helping brands grow across Amazon and TikTok Shop through advertising, account management, creative optimization, and marketplace growth services.

About the Role

We are seeking an experienced, hands-on Performance Marketer who can independently manage paid advertising strategy, execution, and optimization. The ideal candidate must have at least five years of relevant experience, a proven track record managing campaigns for brands in both the USA and UK markets, and experience generating qualified leads for service-based businesses.

This role requires strong Google Ads and Meta Ads expertise, Shopify growth experience, accurate conversion tracking, and excellent English communication skills.

Key Responsibilities

- Independently plan, launch, manage, and optimize Google Ads and Meta Ads campaigns to generate qualified B2B and B2C leads and drive eCommerce sales.

- Develop campaigns for brands targeting the USA and UK markets, adapting targeting, messaging, creatives, and offers to each audience.

- Execute lead generation campaigns for service-based businesses, with accountability for lead quality, cost per qualified lead, and conversion rates.

- Work with sales teams to evaluate lead quality, booked meetings, and conversions into customers.

- Grow Shopify brands through customer acquisition, retargeting, and campaign optimization focused on ROAS, customer acquisition cost, and profitability.

- Set up, validate, and troubleshoot GA4, Google Tag Manager, advertising pixels, conversion events, and funnel tracking.

- Manage advertising budgets, reduce wasted spend, and scale successful campaigns while maintaining acquisition efficiency.

- Run structured tests across audiences, keywords, ad copy, creatives, offers, and landing pages.

- Identify funnel drop-off points and coordinate improvements to landing pages, forms, and the customer purchase journey.

- Prepare clear performance reports and present campaign results, insights, and recommendations to international clients.

Required Experience and Skills

- Minimum five years of hands-on experience managing and optimizing paid advertising campaigns.

- Mandatory experience managing campaigns for brands operating in both the USA and UK markets.

- Mandatory experience running lead generation campaigns for service-based businesses.

- Strong practical expertise in Google Ads and Meta Ads, including campaign setup, audience targeting, budget management, testing, and optimization.

- Proven experience managing campaigns for Shopify stores or eCommerce brands.

- Proficiency in GA4, Google Search Console, Google Tag Manager, conversion tracking, and performance reporting.

- Ability to demonstrate measurable results through relevant campaign examples.

- Excellent written and verbal English, with the confidence to communicate with international clients.

- Ability to independently own campaign strategy and execution, diagnose performance issues, and implement improvements.

Tools and Platforms

Google Ads, Meta Ads Manager, GA4, Google Search Console, Google Tag Manager, Meta Pixel, Shopify Analytics, Looker Studio or similar reporting tools, and Google Sheets/Excel. TikTok Ads and LinkedIn Ads experience is an advantage.

How to Apply

Complete the application form and upload your résumé in PDF format: https://forms.gle/LrNuF8gTSkk7AEoc6

Apply for the Performance Marketer position

Include relevant campaign examples outlining the markets targeted, budgets managed, your contribution, and results achieved. Please exclude confidential client information.