Performance Marketer

About ACE CPAs

ACE CPAs is an accounting and advisory firm based in Golistan-e-Johar, Karachi. Our team of about 50 serves roughly 100 clients, mainly in construction, healthcare, e-commerce, and SaaS. We provide outsourced accounting, fractional CFO, tax, and Quality of Earnings (QoE) services for business sales and acquisitions.

Role Summary

Title: Organic Growth Marketing Expert

Reports to: CFO / Co-founder

Type: Full-time

We are hiring our first in-house organic growth lead. You will own the channels that bring in clients without paid ads: SEO, content, LinkedIn, email, and referral programs. Your goal is simple to measure: more qualified consultations booked from organic sources. You will work directly with our partners and CPAs to turn their expertise into content that ranks, gets shared, and converts.

Responsibilities

SEO, AEO, GEO, and website

• Build and execute an SEO plan targeting high-intent searches by industry (construction, healthcare, e-commerce, SaaS) and service (outsourced accounting, CFO, tax, QoE).
• Create and optimize industry and service landing pages.
• Manage on-page SEO, site speed, schema, and internal linking. Coordinate technical fixes with our web developer or agency.
• Optimize for Answer Engine Optimization (AEO): structure content (FAQs, concise answers, schema) to win featured snippets, Google AI Overviews, and voice search results.
• Optimize for Generative Engine Optimization (GEO): make ACE CPAs a cited source in ChatGPT, Claude, Perplexity, and Gemini answers through authoritative content, entity consistency, third-party mentions, and directory and review profiles.
• Track brand visibility and citations in AI search tools and report on share of AI answers for priority topics.
  
  
  

Content

• Plan and publish a consistent content calendar: articles, guides, case studies, and downloadable templates.
• Interview our CPAs and partners to capture expertise and turn it into accurate, useful content.
• Repurpose webinars, client calls, and long-form pieces into short posts, clips, and email content.
  
  
  

LinkedIn and founder content

• Ghostwrite and schedule LinkedIn posts for our partners.
• Grow and manage the ACE CPAs company page.
  
  
  

Email and lead nurture

• Run the monthly newsletter.
• Build lead magnets and automated nurture sequences for leads not ready to buy.
  
  
  

Referral and partnership programs

• Build a structured referral program with bankers, attorneys, M&A brokers, and industry associations.
• Create co-marketing content (webinars, guest articles) with referral partners.
  
  
  

Reporting

• Track traffic, rankings, leads, and booked consultations by channel in GA4, Search Console, and our CRM.
• Report monthly to leadership with results and next steps.
  
  
  

Requirements

• 3 to 6 years in content marketing or SEO for a B2B professional services firm (accounting, legal, financial services, or consulting preferred).
• A portfolio showing content you wrote that ranks on Google and generated leads.
• Strong writing. You can explain technical topics (revenue recognition, sales tax, business valuation) in plain language.
• Hands-on SEO skills: keyword research, on-page optimization, and tools such as Ahrefs or Semrush.
• Working knowledge of GA4, Google Search Console, and a CRM (HubSpot, GoHighLevel, or similar).
• Experience with email platforms and automated sequences.
• Self-directed. You can set priorities, ship weekly, and report results without close supervision.
• Working knowledge of AEO and GEO: how AI Overviews and LLM-based search tools select and cite sources, and how to measure AI search visibility.
  
  
  

Nice to Have

• Experience marketing to construction contractors, healthcare practices, or SaaS founders.
• Basic accounting or finance knowledge.
• Video editing or short-form video skills.
• Experience running webinars.
  
  
  

How We Measure Success

First 90 days

• Audit the website and current content, and deliver a 12-month organic growth plan.
• Publish at least 8 pieces of content and launch the partner LinkedIn program.
• Set up channel-level tracking from first visit to booked consultation.
  
  
  

First 12 months

• Organic traffic and organic leads show consistent month-over-month growth.
• First-page rankings for priority industry and service keywords.
• A working referral program producing regular introductions.