Performance Marketing Specialist-UPO

Job Summary

We are seeking a sharp, data-driven, and highly motivated Performance Marketing Specialist to drive our overseas user acquisition efforts. In this role, you will design, execute, and optimize paid campaigns across key digital channels including Meta, Google, TikTok, and RTA. You will collaborate closely with senior marketers, analytics experts, and cross-functional teams to enhance campaign efficiency, improve tracking quality, and fuel full-funnel growth.

This is an ideal opportunity for a passionate marketer who thrives in a dynamic, high-ownership environment and is eager to accelerate their career by working with cutting-edge automation and AI-driven workflows.

Job Responsibilities

• Campaign Management: Execute and optimize always-on and promotional campaigns across Meta, Google, TikTok, and RTA to meet acquisition targets.
• Data-Driven Optimization: Monitor daily performance to identify inefficiencies, scale winning strategies, and minimize wasted spend.
• Experimentation: Lead A/B testing initiatives (creative, bidding, audience, placement) to validate hypotheses and build scalable playbooks.
• Reporting & Insights: Prepare clear, structured reports summarizing key findings and actionable recommendations for the team.
• Cross-Functional Collaboration: Partner with Product, Design, Data, and Engineering teams to refine ad creatives, enhance tracking infrastructure, and streamline workflows.
• Market Intelligence: Stay ahead of industry trends, platform algorithm changes, and new advertising practices to keep our strategies competitive.
  
  

Innovation: Support special projects and explore new user acquisition channels and experimental growth tactics.

Job Requirements

Experience & Qualifications:

• Experience: Minimum 3 years of hands-on experience in Performance Marketing, Paid Media, Growth Marketing, or User Acquisition.
• Channel Proficiency: Demonstrated familiarity with Meta, Google, TikTok, and RTA advertising platforms.
• Note: Experience specifically in App User Acquisition (UA) is a strong plus.
• Education: Bachelor's degree preferred, ideally in a quantitative field, Marketing, Business, or related discipline.
• Analytical Mindset: Strong ability to interpret campaign data, manage dashboards, and make decisions based on numbers rather than intuition.
• Language: Fluent English (Written and Verbal) is mandatory for reporting and cross-team collaboration.
• Operational Excellence: Proven ability to multitask, manage strict deadlines, and maintain high attention to detail in a fast-paced environment.
• Technical Skills: Exposure to SQL, BI tools (e.g., Tableau, Looker), or marketing attribution platforms.
• AI & Automation: Familiarity with AI-driven optimization tools or automated bidding strategies.
• Domain Knowledge: Deep understanding of ad tech stacks, tracking pixels, SDKs, and attribution models.
• Creative Strategy: Experience working with design teams to produce high-performing ad creatives.