PR Manager - Clothing Brand

Navigator HR Consulting Solutions


Date: 2 weeks ago
City: Remote
Contract type: Full time
Remote
PR Manager – Clothing Brand

Office location: Gulberg blue mall

Office timings: 10 AM to 6 PM Monday to Saturday

Experience: 2–5 years in PR, brand communications, fashion, lifestyle, or media.

Qualification: Bachelor's degree in Marketing, PR, Communications, Media, or relevant field preferred.

Salary: PKR month, depending on experience and skill set.

Employment: Full-Time

Key Responsibilities

  • Develop and execute PR strategies and campaigns to strengthen brand visibility and reputation.
  • Build and maintain relationships with media, influencers, celebrities, bloggers, stylists, and industry contacts.
  • Coordinate press releases, media coverage, interviews, features, and brand stories.
  • Plan and manage brand events, launches, influencer activities, and PR activations.
  • Identify relevant fashion, lifestyle, and media opportunities for brand exposure.
  • Manage influencer and media collaborations in coordination with the marketing team.
  • Develop compelling brand messaging, press briefs, PR content, and communication materials.
  • Ensure all PR, media, influencer, and public-facing communication consistently reflects the brand persona, brand DNA, identity, values, tone of voice, and overall positioning.
  • Ensure the brand maintains a consistent image and perception across all communication channels and public touchpoints.
  • Monitor brand mentions, media coverage, and overall public perception.
  • Handle PR communication during campaigns, launches, and potential reputation-related situations.
  • Coordinate with marketing, content, creative, and management teams to ensure consistent brand communication.
  • Track PR campaign performance and prepare media/influencer coverage reports.Key Requirements
  • Strong communication, networking, negotiation, and relationship-management skills.
  • Established contacts with fashion media, influencers, bloggers, and relevant industry personalities will be a strong advantage.
  • Strong understanding of fashion, lifestyle, social media, and current trends.
  • Ability to manage multiple PR campaigns and events simultaneously.
  • Excellent written and verbal communication skills.
  • Strong presentation and interpersonal skills.
  • Proactive, creative, and well-connected personality.

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