PR Manager - Clothing Brand
Navigator HR Consulting Solutions
Date: 8 hours ago
City: Remote
Contract type: Full time
Remote
PR Manager – Clothing Brand
Office location: Gulberg blue mall
Office timings: 10 AM to 6 PM Monday to Saturday
Experience: 2–5 years in PR, brand communications, fashion, lifestyle, or media.
Qualification: Bachelor's degree in Marketing, PR, Communications, Media, or relevant field preferred.
Salary: PKR month, depending on experience and skill set.
Employment: Full-Time
Key Responsibilities
Office location: Gulberg blue mall
Office timings: 10 AM to 6 PM Monday to Saturday
Experience: 2–5 years in PR, brand communications, fashion, lifestyle, or media.
Qualification: Bachelor's degree in Marketing, PR, Communications, Media, or relevant field preferred.
Salary: PKR month, depending on experience and skill set.
Employment: Full-Time
Key Responsibilities
- Develop and execute PR strategies and campaigns to strengthen brand visibility and reputation.
- Build and maintain relationships with media, influencers, celebrities, bloggers, stylists, and industry contacts.
- Coordinate press releases, media coverage, interviews, features, and brand stories.
- Plan and manage brand events, launches, influencer activities, and PR activations.
- Identify relevant fashion, lifestyle, and media opportunities for brand exposure.
- Manage influencer and media collaborations in coordination with the marketing team.
- Develop compelling brand messaging, press briefs, PR content, and communication materials.
- Ensure all PR, media, influencer, and public-facing communication consistently reflects the brand persona, brand DNA, identity, values, tone of voice, and overall positioning.
- Ensure the brand maintains a consistent image and perception across all communication channels and public touchpoints.
- Monitor brand mentions, media coverage, and overall public perception.
- Handle PR communication during campaigns, launches, and potential reputation-related situations.
- Coordinate with marketing, content, creative, and management teams to ensure consistent brand communication.
- Track PR campaign performance and prepare media/influencer coverage reports.Key Requirements
- Strong communication, networking, negotiation, and relationship-management skills.
- Established contacts with fashion media, influencers, bloggers, and relevant industry personalities will be a strong advantage.
- Strong understanding of fashion, lifestyle, social media, and current trends.
- Ability to manage multiple PR campaigns and events simultaneously.
- Excellent written and verbal communication skills.
- Strong presentation and interpersonal skills.
- Proactive, creative, and well-connected personality.
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