Product Growth Lead

As a Product Growth Lead, you will be responsible for driving user acquisition, activation, retention, and monetisation across Dubizzle’s platform through data-driven product initiatives and experimentation. You will own the growth roadmap, partnering with product, engineering, design, and marketing teams to identify opportunities, run experiments, and ship features that move key growth metrics. Additionally, you will work on funnel analysis, identifying friction points, behavioural trends, and revenue opportunities to help the organisation make informed decisions. You will be involved in defining growth KPIs, building and analysing product data, monitoring performance through analytics and experimentation, and implementing improvements to support sustainable growth across the platform.

Job Responsibilities

Growth Strategy and Product Insights:

• Analyse user behaviour, funnel performance, and market trends to acquire actionable insights for product growth, then devise and execute product initiatives that generate sustainable growth for the business.
• Track key metrics such as acquisition, activation, conversion rates, and retention across the user journey, and lead initiatives to improve them.
• Conduct competitive and market analysis to identify new growth opportunities and industry trends.
• Review user cohorts, growth funnels, churn, and re-engagement strategies to optimise the product experience.
• Monitor and evaluate user and market trends, providing insights to leadership for informed decision-making.
  
  
  

Experimentation And Optimisation

• Identify friction points in the product funnel and recommend improvements to enhance overall conversion and engagement.
• Work with stakeholders to improve the user journey, onboarding, and core product flows.
• Support the implementation and optimisation of growth tools, including A/B testing platforms, analytics, and reporting dashboards.
• Design and run A/B tests and experiments to assess product and growth performance, ensuring alignment with strategic goals.
• Optimise growth loops by deeply understanding end-to-end user and product flows, and collaborating with the product team to design and implement more efficient experiences.
  
  
  

Reporting & Data Analysis

• Collect and analyse large datasets, generating insights on user behaviour, product performance, and growth opportunities.
• Prepare and present growth performance reports, experiment results, and strategic recommendations to management.
• Monitor competitor activity and industry developments to provide benchmarking and strategic guidance.
• Track growth metrics and KPIs to measure the impact of product initiatives on revenue and performance.
  
  
  

Cross-Functional Collaboration & Enablement

• Provide product, marketing, and engineering teams with data-driven recommendations to improve conversion rates and user acquisition.
• Identify knowledge or capability gaps across teams and support initiatives to enhance growth maturity.
• Stay updated on industry trends, regulations, and best practices, ensuring teams are informed of market changes.
• Collaborate with cross-functional teams to align growth strategies with business objectives.
  
  
  

Qualifications And Skills

• Bachelor’s degree in Business Administration, Computer Science, Engineering, DataAnalytics, or a related field.
• Minimum 5 years of experience in Product Growth, Product Management, or Growth Marketing roles.
• Experience in e-commerce, classifieds platforms, or consumer marketplaces is preferable.
• Hands-on experience running experiments, A/B testing, and owning growth metrics across the user funnel.
• Experience in data analysis, reporting, and product analytics tools.
• Strong understanding of product analytics tools (e.g., Amplitude, Mixpanel, Google Analytics).
• Strong proficiency in Excel, and data visualisation.
• Knowledge of growth frameworks, experimentation methodologies, and market research.
• Awareness of business strategy, financial analysis, and operational efficiencies.
• Industry knowledge of classifieds, digital marketplaces, or consumer internet trends is a plus.
• Excellent communication and stakeholder management skills.
• Strong quantitative analysis and problem-solving capabilities.
• Ability to create clear and actionable data reports, presentations, and growthinsights.
• Attention to detail with a structured and analytical approach to problem-solving.
• Ability to translate complex data into practical business recommendations.
• A self-starter and a great team player; High standards, high motivation, and attention to detail are a must in order to produce quality work.
• The ability to multitask, work in a fast-paced environment, and meet deadlines.
• Ability to work under pressure and establish priorities.