Product Marketing Specialist

Programmers Force


Date: 2 weeks ago
City: Lahore
Contract type: Full time

Experience

1 year to 3 years.


About the Role

We are looking for technically inclined Product Marketing Resources to support product launches, marketing campaigns, content development, and customer communication.


Key Responsibilities

  • Support product marketing campaigns and product launches.
  • Understand product features, technical capabilities, and customer use cases.
  • Convert technical information into simple, customer-focused messaging.
  • Assist in creating website content, presentations, blogs, FAQs, emails, and sales collateral.
  • Conduct market, customer, and competitor research.
  • Support product positioning, value propositions, and campaign briefs.
  • Collaborate with Product, Sales, Design, Growth, and Customer Success teams.
  • Prepare product decks, one-pagers, and enablement material.
  • Monitor campaign performance and customer engagement.
  • Maintain accuracy and consistency across marketing materials.


Requirements

  • Bachelor’s degree in Computer Science, IT, Engineering, Business, Marketing, or a related field.
  • 6 months to 2 years of experience in Product Marketing, Technical Marketing, Product Management, or related roles.
  • Strong technical background and understanding of SaaS or technology products.
  • Ability to simplify complex technical concepts.
  • Excellent written and verbal English communication skills.
  • Strong research, analytical, and organizational skills.
  • Interest in Product Marketing and customer-focused communication.

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