Product Marketing Specialist
Programmers Force
Date: 8 hours ago
City: Lahore
Contract type: Full time
Experience
1 year to 3 years.
About the Role
We are looking for technically inclined Product Marketing Resources to support product launches, marketing campaigns, content development, and customer communication.
Key Responsibilities
- Support product marketing campaigns and product launches.
- Understand product features, technical capabilities, and customer use cases.
- Convert technical information into simple, customer-focused messaging.
- Assist in creating website content, presentations, blogs, FAQs, emails, and sales collateral.
- Conduct market, customer, and competitor research.
- Support product positioning, value propositions, and campaign briefs.
- Collaborate with Product, Sales, Design, Growth, and Customer Success teams.
- Prepare product decks, one-pagers, and enablement material.
- Monitor campaign performance and customer engagement.
- Maintain accuracy and consistency across marketing materials.
Requirements
- Bachelor’s degree in Computer Science, IT, Engineering, Business, Marketing, or a related field.
- 6 months to 2 years of experience in Product Marketing, Technical Marketing, Product Management, or related roles.
- Strong technical background and understanding of SaaS or technology products.
- Ability to simplify complex technical concepts.
- Excellent written and verbal English communication skills.
- Strong research, analytical, and organizational skills.
- Interest in Product Marketing and customer-focused communication.
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