Sales Executive & Business Development Executive – Digital Marketing Agency

About Salam Experts

Salam Experts is a digital marketing and technology company providing services to businesses across international markets. Our core services include SEO, Technical SEO, Local SEO, PPC, Social Media Marketing, Content Marketing, Web Development, WordPress, Shopify, Link Building and Digital Marketing Consultancy.

We are looking for a Sales & Business Development Executive who can take responsibility for generating qualified leads, conducting B2B outreach, communicating with prospects, and converting opportunities into paying clients.

This is not a basic telemarketing or generic sales position.

We are specifically looking for someone who understands how sales work for an SEO / Digital Marketing Agency and knows how to identify businesses that need digital marketing services, reach decision-makers, present the right service, and move prospects toward a sales call or contract.

Key Responsibilities

• B2B Lead Generation
• Research and identify potential businesses that could benefit from our digital marketing services.
• Build targeted prospect lists based on industry, location, company size, website quality, online visibility and business needs.
• Identify decision-makers such as CEOs, Founders, Marketing Managers, Business Owners and Directors.
• Continuously build and maintain a qualified sales pipeline.
• Cold Email & Email Outreach
• Plan and execute professional B2B cold email campaigns.
• Write and personalize outreach emails according to the prospect’s industry and business situation.
• Understand email outreach sequences, follow-ups, open rates, responses and conversions.
• Research prospects before contacting them instead of sending generic mass emails.
• Follow up consistently with interested and non-responsive prospects.
• Maintain accurate records of outreach activities and responses.
• SEO & Digital Marketing Lead Generation
  
  

The candidate must understand how to find companies that actually have a reason to purchase SEO or digital marketing services.

For example, the candidate should be able to identify businesses with:

• Poor Google rankings
• Low organic traffic
• Weak website SEO
• Technical SEO problems
• Poor PageSpeed/Core Web Vitals
• Weak on-page SEO
• Poor backlink profiles
• Low online visibility
• Weak local SEO presence
• Poor website conversion potential
• Outdated websites
• Weak content strategies
• Competitors significantly outperforming them
  
  

The candidate should understand how these issues can become sales opportunities.

• Industry-Specific Outreach
  
  

The candidate must be able to understand that one outreach strategy does not work for every company or industry.

They should be capable of developing different outreach approaches for industries such as:

• Transportation & Auto Transport
• E-commerce
• Healthcare
• SaaS
• Logistics
• Real Estate
• Manufacturing
• Education
• Legal
• Professional Services
• Travel & Tourism
• Local Businesses
• Agencies
• Other B2B industries
  
  

They should understand how to identify the prospect’s problem and position the most relevant Salam Experts service as the solution.

• Service-Based Sales
  
  

The Candidate Should Have a Working Understanding Of Our Major Services And Be Able To Explain Their Business Value To Prospects, Including

• SEO
• Technical SEO
• Local SEO
• Link Building / Off-Page SEO
• Content Marketing
• PPC / Google Ads
• Social Media Marketing
• Website Development
• WordPress
• Shopify
• Digital Marketing Consultancy
• White-Label SEO
  
  

The candidate does not need to be an SEO expert, but must understand digital marketing well enough to have an intelligent conversation with a potential client.

• Prospect Qualification
• Respond to inquiries and qualify leads.
• Understand the prospect’s business, goals, budget, current marketing activities and pain points.
• Determine whether the prospect is a suitable client for Salam Experts.
• Identify high-intent prospects and prioritize them.
• Schedule qualified prospects for calls/meetings with the appropriate team member.
• Sales Follow-Up & Conversion
• Maintain regular follow-ups through email, LinkedIn, WhatsApp and other appropriate channels.
• Handle basic objections professionally.
• Keep prospects engaged throughout the sales process.
• Follow up on proposals, audits, quotations and meetings.
• Move qualified prospects from initial contact toward closing.
• Maintain a clear record of every opportunity in the company’s sales tracker/CRM.
• Competitor & Market Research
• Research competing agencies and their positioning.
• Identify new industries, niches and geographical markets for business development.
• Monitor changing demand for SEO and digital marketing services.
• Find new opportunities for Salam Experts to expand its client base.
  
  

Required Skills

• Strong understanding of B2B sales and lead generation.
• Practical experience with cold email outreach.
• Knowledge of email marketing and outreach campaigns.
• Understanding of how to generate leads specifically for SEO / Digital Marketing Agencies.
• Strong prospect research skills.
• Excellent written and verbal English communication.
• Ability to write professional and persuasive outreach emails.
• Ability to personalize sales pitches according to different industries.
• Good understanding of SEO and digital marketing terminology.
• Strong follow-up and negotiation skills.
• Ability to work with spreadsheets, CRM/sales trackers and outreach tools.
• Target-oriented and comfortable working with measurable KPIs.
• Self-motivated and capable of working independently.
  
  

Preferred Experience

Candidates with experience in any of the following will be strongly preferred:

• Selling SEO services
• Selling digital marketing services
• Selling web development services
• Agency business development
• B2B SaaS sales
• Lead generation
• Cold email outreach
• LinkedIn outreach
• International sales
• Selling services to US, UK, Canada, Australia or European businesses
  
  

Performance Expectations / KPIs

The successful candidate will be expected to work against measurable sales KPIs, including:

• Number of qualified prospects researched
• Number of targeted outreach emails sent
• Email response rate
• Number of positive responses
• Number of qualified leads generated
• Number of meetings/calls booked
• Follow-up completion rate
• Proposals generated
• Deals closed
• Revenue generated
• Client acquisition cost and overall sales performance
  
  

Quality will matter more than simply sending a large number of emails.

We are looking for someone who can identify the right prospects, approach them with the right message, and generate genuine sales opportunities.

What We Offer

• Opportunity to work with an established digital marketing company.
• International B2B sales exposure.
• Performance-based incentives/commission.
• Opportunity for career growth within the Sales & Business Development department.
• Exposure to SEO, digital marketing, web development and international clients.
• Support from our SEO, development, content and digital marketing teams.
  
  

Who Should Apply?

You should apply if you can answer YES to most of these questions:

• Do you know how to find potential clients for an SEO agency?
• Can you identify a company that has SEO problems and turn those problems into a sales opportunity?
• Can you write a personalized cold email instead of sending the same template to everyone?
• Do you understand how B2B email outreach works?
• Can you research a company before approaching it?
• Can you identify the right decision-maker?
• Can you sell different digital marketing services to different industries?
• Are you comfortable following up repeatedly and professionally?
• Can you work with sales targets and KPIs?
• Can you communicate confidently with international clients?
  
  

If yes, we would like to hear from you.

How to Apply

Please submit your CV along with a brief description of your previous sales/outreach experience.

Candidates with demonstrated experience in SEO Agency Sales, Digital Marketing Sales, B2B Lead Generation or Cold Email Outreach will be given preference.

Apply now and become part of Salam Experts’ growing Sales & Business Development team.