Senior Global Brand Manager - Vaseline

Unilever is currently hiring for Senior Global Brand Manager - Vaseline (PTAB Dock for Vaseline)!

Function: Marketing

Work Level: WL2

Work Location: Karachi/Dhaka HO

Reporting to: (Global Brand Director, Vaseline & Skincare lead for PTAB)

Terms & Conditions: Full-Time

Business Context

This role is to be the PTAB brand manager lead for the Vaseline Global BG team. In addition- This role provides an opportunity to work on Global markets on the Core platform.

Vaseline is the largest & ONLY 1 Billion € skin care brand globally, with a truly global presence across diverse markets like the US, Southeast Asia, China, Africa & South Asia. In recent years, Vaseline has been awarded the B&W Brand of the year & it consistently outpaces B&W growth globally, year on year.

PTAB is among the top 5 markets globally & has the potential to be a big growth driver for Vaseline. Body care, especially body lotions, is a hugely under-penetrated category & therefore a massive headroom for growth.

Across markets, Vaseline is the largest Body Care brand both in share & brand power. As market leader,

Vaseline is at the cusp of reimagining the body care landscape, leading the face-ification of the body. The platforms to lead this change are as diverse as the legacy wonder jelly to new age Gluta Hya & a therapeutic offering in Pro Derma.

Job Purpose

Vaseline is offering a Brand Crafting role to do some fundamental work on Core + exciting new innovations. The brand is evolving from the memory of a legacy portfolio to now building itself as a skincare moisture led master brand. This role provides an opportunity to work on Global markets on the Core platform.

What Will You Be Responsible For

Brand Strategy

• Strong business understanding – from external and internal PoV.
• Ability to translate market forces and cat strategy into long-term brand strategy to unlock this underpenetrated category.
• Clear identification of the source of growth for all brand innovations and campaigns to help design JtbDs.
  
  

Consumer Intimacy

• Put the consumer at the heart of all strategy and execution.
• Identify real consumer problems and solve them using insightful innovations & impactful communications to drive brand growth.
  
  

Project Management

• Work with R&D, Supply Chain & Finance teams for bringing to life the innovation pipeline and ensure the timely delivery of projects.
• Ensure timely delivery of projects and help deliver business metrics of turnover, gross margin, and share.
  
  

Mix Design & Execution

• Create the comms strategy for the brand and bring it to life across all campaigns based on true consumer insights.
• Work with creative agencies and production houses to bring alive brand JtbDs through the process of issuing briefs, providing feedback, consumer testing, and final production.
• Create Brand Experience Toolkits to enable 360 deployments of campaigns across multiple media channels.
• Collaborate with R&D to create winning products on core and new innovations to help drive greater loyalty.
• Create pack designs with design agencies basis consumer insight and trade/channel realities.
  
  

Stakeholder Management

• Interface regularly with senior stakeholders from country, category, and brand to create and align long-term brand strategy.
• Co-create mixes with partners across all functions, both internal (R&D, SC, Finance, Procurement, etc.) and external (Creative, Pack Design, Consumer Research).
  
  

Experience & Qualifications

WHAT YOU WILL NEED TO SUCCEED

• Master’s degree in marketing or business Administration OR Equivalent.
• Experience of working with cross-functional teams, both internal and external.
• Minimum 3+ years of experience in marketing
  
  

Skills

• Strong Project Management skills.
• Monitors progress & takes action.
• Be bold in thought and brave in action.
• Have a healthy disregard for the status quo
• Strong consumer intimacy to unravel true consumer insights.
  
  

Leadership

Critical SOL (Standards of Leadership) Behaviors

• PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
• PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
• TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
• BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.
  
  

Who should apply – We are looking for someone who comes with BG experience or is very keen to learn the craft of BG and has a passion for Skin Care/Beauty. If you are a person who is Empathetic, has an obsession to grow brands & speak to consumers, has an inherent sense of Aesthetics, is an Analytical Thinker & works with Rigour, do apply!

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.