Senior Manager Customer Engagement (Mashreq Bank Pakistan Limited)
Mashreq
Date: 2 weeks ago
City: Remote
Contract type: Full time
Remote
Job Purpose:
The Customer Engagement Manager is responsible for designing, executing, and optimizing customer engagement campaigns across multiple channels. This role requires strong collaboration with cross-functional teams including Marketing, Analytics, Compliance, and Technology to deliver personalized, data-driven and compliant campaign strategies that enhance engagement, drive business outcomes.
Key Result Areas:
1. Campaign Strategy & Execution
Plan and execute omni-channel engagement campaigns aligned with individual banking strategy, with clear objectives, focusing on lifecycle engagement, personalization for Existing-to-Bank customers, with clear converting CTAs. Performance indicators:
- Number of campaigns launched on time vs. planned.
- Customer engagement rate (click-through, open rates).
- ETB customer activation and retention rates.
2. Performance Analytics & Optimization
Monitor campaign KPIs, analyze performance and implement data-driven improvements through A/B testing and insights. Performance indicators:
- Conversion rate (sign-ups, product activations).
- % improvement in engagement metrics pre-post optimization.
- Number of actionable insights implemented.
3. Collaboration & Governance
Partner with cross-functional teams for campaign design, manage budgets, and ensure compliance with regulatory and data privacy standards. Performance indicators:
- Budget adherence (% variance from plan).
- Compliance breaches (target: zero).
- Number of cross-functional campaigns successfully planned & executed.
Knowledge, Skills & Experience:
- Bachelor's degree in business, finance, marketing, or a related field. An MBA or other relevant postgraduate degree is preferred.
- Minimum 5 years of portfolio campaigns management experience.
- Excellent influencing, communication and interpersonal skills, with the ability to work. collaboratively with external partners and cross-functional teams.
- Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
- In-depth knowledge of digital banking trends, technologies, and customer behaviors.
- Knowledge of regulatory requirements and industry best practices.
Ability to work in a fast-paced, dynamic environment with high flexibility and adaptability.
The Customer Engagement Manager is responsible for designing, executing, and optimizing customer engagement campaigns across multiple channels. This role requires strong collaboration with cross-functional teams including Marketing, Analytics, Compliance, and Technology to deliver personalized, data-driven and compliant campaign strategies that enhance engagement, drive business outcomes.
Key Result Areas:
1. Campaign Strategy & Execution
Plan and execute omni-channel engagement campaigns aligned with individual banking strategy, with clear objectives, focusing on lifecycle engagement, personalization for Existing-to-Bank customers, with clear converting CTAs. Performance indicators:
- Number of campaigns launched on time vs. planned.
- Customer engagement rate (click-through, open rates).
- ETB customer activation and retention rates.
2. Performance Analytics & Optimization
Monitor campaign KPIs, analyze performance and implement data-driven improvements through A/B testing and insights. Performance indicators:
- Conversion rate (sign-ups, product activations).
- % improvement in engagement metrics pre-post optimization.
- Number of actionable insights implemented.
3. Collaboration & Governance
Partner with cross-functional teams for campaign design, manage budgets, and ensure compliance with regulatory and data privacy standards. Performance indicators:
- Budget adherence (% variance from plan).
- Compliance breaches (target: zero).
- Number of cross-functional campaigns successfully planned & executed.
Knowledge, Skills & Experience:
- Bachelor's degree in business, finance, marketing, or a related field. An MBA or other relevant postgraduate degree is preferred.
- Minimum 5 years of portfolio campaigns management experience.
- Excellent influencing, communication and interpersonal skills, with the ability to work. collaboratively with external partners and cross-functional teams.
- Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
- In-depth knowledge of digital banking trends, technologies, and customer behaviors.
- Knowledge of regulatory requirements and industry best practices.
Ability to work in a fast-paced, dynamic environment with high flexibility and adaptability.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
SC Agro Officer
PepsiCo,
Remote
17 hours ago
OverviewUnder direction from Company management and agricultural experts, support farmers to produce seed and chip-stock that meets international standards of PepsiCo for Crisp (chips) processing.ResponsibilitiesCrop scouting and follow ups. Farm advisory service and help farmers from sowing till harvesting and handling. Ensure that good agricultural practices are followed on the farms producing potatoes for PepsiCo. Provide visibility of crop performance...
Medical Virtual Assistant (MVA)
GoLean Health,
Remote
4 days ago
Remote | Chiropractic Clinic | 30 Hours/Week | $5/hour with performance-based increase after 6 monthsPosition OverviewWe are seeking a highly capable Medical Virtual Assistant (MVA) to support the overall operational health of a busy healthcare clinic. This role is ideal for someone who is very sharp, proactive, detail-oriented, emotionally intelligent, and able to take ownership of important clinic workflows with...
Director of Engineering and Product Development - TJ / 1868983
Recruit AI,
Remote
PKR 350,000
per month
4 days ago
Our client Optima Technology Zone Pvt Ltd is looking for a Director of Engineering and Product Development in IslamabadOptima Technology Zone Pvt Ltd seeks a strong, hands-on Head of Engineering and Product to lead the technical vision and development of its platform. This role demands full ownership of the platforms architecture across cloud, edge, mobile, and hardware integration layers. The...
