Senior (Performance Marketing / Meta & Google Ads)
BIG O SOFT LLC
Date: 7 hours ago
City: Lahore
Contract type: Full time
Performance Marketing Lead (D2C E-Commerce)
Company: Big O Soft
Position: Full-Time (Onsite)
Location: DHA Phase 8 Lahore
Experience: 3–5+ Years
Salary: Market Competitive
Job Overview
Big O Soft is hiring a hands-on Performance Marketing Manager to lead paid acquisition for international DTC E-Commerce brands across Australian and global markets. This role goes beyond media buying — you’ll own the complete performance cycle including strategy, campaign execution, tracking, reporting, optimization, and creative direction.
Key Responsibilities
- Plan, launch, and scale campaigns across Google Ads, Meta Ads Manager, Google Merchant Center, and Pinterest Ads.
- Build and manage campaign structures, audience strategies, and budget allocation.
- Own KPIs including ROAS, CPA, CAC, AOV, and conversions.
- Manage tracking infrastructure using GA4, GTM, Meta Pixel, CAPI, and server-side tracking.
- Lead creative testing for ads, landing pages, and funnels.
- Analyze campaign performance and provide actionable insights to founders and stakeholders.
- Ensure account hygiene, policy compliance, and operational efficiency across platforms.
Requirements
- 3–5+ years of hands-on performance marketing experience, preferably in DTC E-Commerce.
- Strong expertise in Meta Ads, Google Ads (PMax & Shopping), GMC, and Pinterest Ads.
- Experience managing and scaling high-budget campaigns while maintaining ROAS targets.
- Hands-on experience with Shopify, GA4, GTM, Meta Pixel, and conversion tracking.
- Excellent analytical, reporting, and optimization skills.
- Strong English communication with ability to handle international stakeholders and clients.
- Self-sufficient, strategic thinker with ownership mindset.
Preferred Skills
- Experience with Australian or international E-Commerce markets.
- Familiarity with Triple Whale, Northbeam, Klaviyo, or creative testing frameworks.
- Understanding of Google Merchant Center policies and feed optimization.
- Meta Blueprint or Google Ads Certifications are a plus.
What We Offer
- Direct ownership of scaling international brands
- Performance-based growth opportunities
- Collaborative environment with founders and creative teams
- Budget for tools, learning, and certifications
How to apply
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