Senior Product Owner – Portfolio and Proposition (Mashreq Bank of Pakistan)

Product Strategy & Development

- Define and execute the strategy for deposit products and Propositions aligned banks strategy
- Identify market trends, customer needs, and competitive offerings to have product innovation
- Develop new deposit products or enhance existing ones to improve customer value and profitability

Portfolio optimization
- Monitor and manage product-level profitability, including margins and fee income,
- Prepare financial forecasts and performance analyses to optimize pricing strategies and interest/profit rate structures
Customer Experience & Engagement

- Ensure deposit products meet customer needs and deliver a seamless experience
- Collaborate with marketing and customer service teams to promote products and gather feedback.
- Address customer complaints and satisfaction metrics

Enhance Customer Value Proposition (CVP)

- Design and refine CVPs for different customer segments through product bundling
- Benchmark against competitors to ensure the bank’s offerings are differentiated and relevant.
- Align product features, pricing, and service with the defined CVP
- Collaborate with marketing and sales to communicate the CVP effectively
- Cross Squad collaboration to deliver CVP for the segment

Risk & Compliance Oversight
- Ensure deposit products comply with regulatory requirements and internal policies
- Manage operational, financial, and model risks associated with deposit products
Market & Competitive Analysis
- Conduct ongoing research to benchmark against competitors.
- Adjust product features or pricing in response to market shifts




Launch of Segmental CVPs

- Launch Retailers, Freelancers, Schools, Software house, Agri, Women entrepreneurs CVPs

- Ownership of liability products to support sub segmental CVPs




Driving customer growth through engagement

- Handhold consumer journey from acquisition to retention and growth

- Develop and execute lifecycle strategies to increase engagement, stickiness and extend customer lifetime value through loyalty programs, behavior driving tactical campaign, community banking

- Monitor customer behavior and usage patterns to trigger timely interventions with timely upsell and win-back campaigns

- Collaborate with analytics to develop segmental propensity models around attrition and deepening

- Roll out rules for automating personalize lifecycle communications

- Data-driven decision-making: Use analytics to inform strategies and measure impact



Cross-Sell Strategy and Deepening
- Enhance PPC engaging customers to adopt additional products such as booking, payroll, saving spaces, lending etc.
- Identify cross-sell opportunities using data analytics and customer insights
- Develop bundled offerings or incentives to encourage multi-product adoption
- Ensure effective digital cross-selling as per the customer behavior and needs
- Track cross-sell performance metrics and optimize campaigns based on results
- Ensure a seamless digital experience for new products crossell

Cross-Functional Collaboration

- Work with IT, operations, compliance, legal, and marketing to launch and maintain products.

- Lead cross-functional teams to implement product changes or new initiatives



1. Bachelor's degree in business, finance, marketing, or a related field. An MBA or other relevant postgraduate degree is preferred.

2. Minimum 8 years of product, portfolio and lifecycle management

3. Excellent negotiation, communication, and interpersonal skills, with the ability to work collaboratively with external partners and cross-functional teams.

4. Strong analytical and problem-solving skills, with the ability to make data-driven decisions.

5. In-depth knowledge of digital banking trends, technologies, and customer behaviors

6. Knowledge of regulatory requirements and industry best practices

Ability to work in a fast-paced, dynamic environment with a high degree of flexibility and adaptability