SEO & GEO Lead

About Bricks Tech

Bricks Tech is a software development agency that helps startups and businesses design, build, launch, and scale digital products. We work across web and mobile applications, AI products, marketplaces, internal platforms, and custom software development.

We are looking for a Senior SEO & GEO Lead to take ownership of organic growth for both Bricks Tech and our clients.
This is a hands-on role for someone who can understand a business, identify how its customers search for solutions, develop the right content and SEO strategy, and ensure that the work is executed effectively.

What You’ll Do

• Develop and execute SEO and Generative Engine Optimization strategies for Bricks Tech and client businesses.
• Understand each company’s business model, target customers, services, competitors, and commercial objectives.
• Conduct keyword research, competitor analysis, content-gap analysis, and search-intent research.
• Identify the topics, landing pages, service pages, articles, case studies, and comparison content most likely to generate qualified inbound leads.
• Create, edit, and manage high-quality content that is useful, commercially relevant, and aligned with customer search intent.
• Improve brand visibility across Google and AI-powered discovery platforms such as ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
• Understand how users ask AI tools for recommendations and create content that increases the likelihood of a company being referenced or recommended.
• Conduct technical and on-page SEO audits covering website structure, crawlability, indexing, internal linking, headings, titles, meta descriptions, schema, redirects, and page performance.
• Use Google Search Console to identify and resolve indexing, crawling, ranking, and content-performance issues.
• Develop and manage backlink strategies, including prospecting, outreach, partnerships, digital PR, guest contributions, and relevant directory placements.
• Work closely with developers, designers, project managers, content teams, and client stakeholders to ensure recommendations are implemented.
• Manage SEO and GEO client workstreams independently, including strategy, execution, reporting, and client communication.
• Track performance and present clear recommendations based on traffic, rankings, conversions, leads, backlinks, and AI-search visibility.
  
  
  

What We’re Looking For

• At least 5+ years of experience in SEO, organic growth, content strategy, or a related role.
• Strong experience across technical SEO, on-page SEO, content SEO, and link building.
• Proven ability to independently develop and execute an SEO strategy.
• Excellent research, writing, editing, and content-planning skills.
• Strong understanding of customer profiles, buyer journeys, keyword intent, and conversion-focused content.
• Hands-on experience with Google Search Console and Google Analytics.
• Experience conducting competitor, keyword, backlink, and content-gap research.
• Practical understanding of GEO and how brands can improve visibility within AI-generated answers.
• Experience working directly with clients or managing multiple business accounts.
• Strong written and verbal English communication skills.
  
  
  

Tools You Should Know
You should have strong working experience with several of the following:

• Google Search Console
• Google Analytics 4
• Ahrefs or Semrush
• Screaming Frog
• Google Keyword Planner and Google Trends
• PageSpeed Insights and Lighthouse
• Looker Studio
• WordPress, Webflow, Framer, or similar CMS platforms
• Surfer SEO, Clearscope, Frase, or similar content tools
  
  
  

Experience with every tool is not required, but you must understand the underlying work and be able to adapt quickly.