Social Media Community Manager

National Institute of Technology

Here is the link for form submission

Role: Social Media Community Manager

Department: Marketing & Communications

Location: Lahore

Experience Required: Minimum 1 year of relevant experience

Employment Type: Full-Time

About the Role

We are looking for a proactive and people-oriented Community Manager to build meaningful relationships with our online audience and ensure a seamless communication experience across all digital platforms. The ideal candidate will be responsible for managing social media communities, responding to inquiries, monitoring audience sentiment, and supporting lead generation efforts through timely engagement.

This role requires excellent communication skills, strong attention to detail, and the ability to represent the brand professionally across multiple touch points.

Key Responsibilities

• Publish and schedule approved content across social media platforms according to the content calendar.
• Manage the institution's social media communities by responding to comments, messages, reviews, and inquiries in a timely and professional manner.
• Engage with prospective students, parents, counsellors, and other stakeholders to ensure a positive brand experience.
• Coordinate with the Admissions and Marketing teams for inquiry handling and lead follow-ups.
• Monitor audience feedback, online conversations, and brand mentions, escalating concerns or sensitive issues when required.
• Maintain records of inquiries, frequently asked questions, and community feedback to support continuous improvement.
• Support digital engagement activities related to campaigns, events, admissions drives, and institutional initiatives.
• Monitor platform performance and prepare monthly reports on engagement, audience interactions, and community growth that helps in improving the workflow.
• Monitor online conversations, mentions, and audience sentiment related to the institution.
• Monitor competitor activities and industry conversations to identify opportunities and insights
• Share community insights with the content and media teams to support campaign optimization.

Requirements

• Minimum 1 year of experience in Community & Social Media Management.
• Excellent written and verbal communication skills in English and Urdu.
• Strong interpersonal and problem-solving abilities.
• Ability to handle multiple conversations and tasks simultaneously.
• Familiarity with Meta Business Suite, Instagram, Facebook, LinkedIn, TikTok, and other social platforms.
• Understanding of social media analytics and reporting.
• Experience with CRM tools, HubSpot, or lead management platforms will be considered a plus.