Social Media Marketing Manager

About The Role

You are a dynamic, creative, and culturally attuned digital storyteller with a passion for healthcare communications and brand building. You possess an innate ability to translate complex medical information into engaging, accessible, and compliant social media content. Driven by a desire to educate and inspire, you seamlessly blend creative visual design with rigorous data analysis to elevate healthcare brands in an increasingly competitive digital landscape.

Experience

• 3+ years of dedicated professional experience managing corporate or brand social media channels, preferably within the healthcare, wellness, or highly regulated pharmaceutical sectors.
• Proven track record of developing and executing organic and paid social media strategies that resulted in measurable audience growth, high community engagement, and positive brand sentiment.
• Demonstrated success in cross-functional collaboration with marketing, PR, and clinical teams.
  
  

Key Responsibilities

• Managed multi-channel social media calendars and executed comprehensive content plans across Facebook, Instagram, LinkedIn, and TikTok.
• Designed thumb-stopping visual assets and edited dynamic video content using Canva, Adobe Creative Cloud, and CapCut.
• Oversaw daily community management, addressing user inquiries, moderating comments, and fostering a supportive online community.
• Analyzed campaign performance using Google Analytics and Meta Business Suite to generate weekly and monthly reporting insights.
• Leveraged AI copywriting and brainstorming tools like ChatGPT to scale content ideation while maintaining strict brand voice consistency.
  
  

Required Skills

• Technical (must-have): Advanced proficiency in Meta Business Suite, Hootsuite, Buffer, Canva, Adobe Creative Cloud, CapCut, Google Analytics, Google Ads, and ChatGPT.
• Core competencies (must-have): Social media marketing, healthcare marketing, content creation, copywriting, social media strategy, community management, healthcare communications, content planning, analytics and reporting, brand management.
• Soft skills (nice-to-have): Exceptional written and verbal communication, empathy in patient communications, acute attention to detail, adaptability to rapid algorithm changes, strong creative problem-solving.
  
  

Education & Certification

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Healthcare Administration, or a related field.
• Relevant professional certifications in digital marketing, social media management, Google Ads, or healthcare compliance are strongly preferred.
  
  

Additional Requirements

• Familiarity with HIPAA guidelines and FDA regulations regarding pharmaceutical and healthcare advertising on social media is a distinct advantage.
• Experience managing crisis communications or sensitive community moderation in a healthcare context.
• Portfolio showcasing a diverse range of successful healthcare campaigns, creative designs, and copywriting samples is highly encouraged.