Social Media Specialist

• Location
• High Q Tower, Lahore
• Date
• 28, October 2026
• Job Type
• Full Time (On-site)
  
  

Job Description

We are looking for a research-driven and strategic Social Media specialist who can build and execute effective social media strategies.

This role is not limited to creating and publishing posts. The ideal candidate will be responsible for understanding our target audience, researching industry trends and competitors, identifying relevant content opportunities, and developing clear social media strategies that support brand awareness, audience growth, thought leadership, engagement, and business objectives.

The Social Media specialist will work closely with content writers, designers, video editors, and marketing teams to ensure that every piece of content has a clear purpose and is aligned with the overall brand and marketing strategy.

Key Responsibilities

• Social Media Strategy & Planning
• Develop and execute comprehensive social media strategies aligned with business and marketing objectives.
• Create monthly and quarterly social media content strategies and calendars.
• Define platform-specific strategies for channels such as LinkedIn, Instagram, Facebook, X, TikTok, YouTube, and other relevant platforms.
• Identify the right content formats, topics, and distribution strategies for each target audience.
• Ensure social media activities support brand awareness, thought leadership, audience engagement, and lead-generation goals.
• Research & Content Strategy
• Research industry trends, competitors, B2B brands, founders, creators, and relevant thought leaders.
• Analyze high-performing content and identify patterns, formats, hooks, and topics that can be adapted for our audience.
• Understand target audiences, their pain points, interests, challenges, and content preferences.
• Identify trending conversations and opportunities for relevant brand participation.
• Develop content pillars and strategic themes based on business objectives and audience insights.
• Content Direction
• Develop clear content briefs and strategic direction for writers, designers, and video editors.
• Guide the creative team on content concepts, messaging, tone, format, and objectives.
• Ensure every piece of content has a clear purpose, target audience, and desired outcome.
• Develop strategies for different content formats, including:
• Short-form videos
• Founder/leadership content
• Educational content
• Industry insights
• Carousels
• Case studies
• Thought leadership
• Product/service-focused content
• Community and engagement content
• Brand Positioning & Thought Leadership
• Help build a strong and consistent brand presence across relevant social media platforms.
• Develop strategies to position the brand and its leadership as credible voices within relevant industries.
• Identify opportunities for founder-led and employee-led content.
• Ensure consistent messaging, tone of voice, and brand positioning across all social channels.
• Performance Analysis & Optimization
• Monitor social media performance and analyze key metrics, including reach, engagement, audience growth, content performance, clicks, and conversions.
• Identify high-performing and underperforming content and recommend improvements.
• Continuously test new content formats, topics, hooks, and distribution strategies.
• Turn performance data into actionable insights and recommendations.
• Prepare regular social media performance reports and strategic recommendations.
  
  

Required Skills & Experience

• 3+years of experience in Social Media Strategy, Content Strategy, or Digital Marketing.
• Strong understanding of B2B social media marketing, particularly for international audiences.
• Proven experience developing social media strategies and content calendars.
• Strong research and competitor analysis skills.
• Excellent understanding of LinkedIn, with knowledge of other major social media platforms.
• Strong understanding of content formats, audience behavior, and platform trends.
• Experience working with content writers, graphic designers, and video editors.
• Ability to analyze social media data and convert insights into actionable strategies.
• Excellent communication, presentation, and strategic thinking skills.
• Experience in technology, SaaS, AI, software, or digital services will be preferred.
  
  

Apply Now

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