Zonal Sales Manager - Faisalabad - Food Services

At National Foods Limited, we are on a journey of growth and on building our most valuable assets which include our brands, financial strength, global presence, and our unbridled commitment to becoming a truly sustainable and a renowned company in the world.

Job Purpose

To lead sales execution and market development for FSD’s assigned zone – translating the regional business plan into distributor, key-account and outlet-level results, while building and coaching a high-performing zonal sales team to deliver targets, penetration and service standards.

Principal Responsibilities

• Execute the FSD sales plan for the assigned zone, within the context of the overall regional and corporate plan set by the RBDM, and deliver the zone's sales and revenue targets.
• Take ownership of market penetration for the zone – identify white-space outlets/accounts and plan the zone's route-to-market and reach expansion.
• Ensure execution of sales strategies and plans across the zone's distributors and key accounts to meet company objectives, and explore new segments/avenues of foodservice sales growth.
• Gather and interpret competitor intelligence within the zone (pricing, activity, new entrants) and develop ways to counter it, sharing insights with RBDM and Revenue Planning Manager (FSD).
• Lead, coach and performance-manage the zonal sales team (Territory Sales Manager and, through the TSM, field sales executives) – setting benchmarks and encouraging performance beyond assigned targets.
• Train and coach the sales team on foodservice/institutional selling and technical product knowledge to improve productivity and conversion.
• Monitor the zonal sales team's itinerary plans, customer visit frequency, and drop size per point of contact (POC), and course-correct where standards slip.
• Develop and maintain strong business relationships with key POCs (owners, chefs, purchase managers) across the zone's institutional accounts.
• Maintain liaison and a strong working relationship with key distributors and customers in the zone, ensuring effective service levels and timely resolution of issues.
• Ensure effective distributor and customer service levels are maintained, including regular checks on damages, expiry and stock quality at the distributor level.
• Ensure excellence in zonal forecasting and contribute accurate, timely inputs into the FSD S&OP cycle, in coordination with the Revenue Planning Manager (FSD).
• Identify and share zone-level market insights and customer feedback with RBDM/Head of Sales (FSD) to inform the innovation and new-product pipeline.
• Track and report zonal sales performance (targets, penetration, distributor health) against plan on a periodic basis, flagging risks and corrective actions to RBDM.
• Ensure compliance with company pricing, credit and trade-term policies at the distributor and outlet level within the zone.
• Escalate zone-specific risks (competitor activity, distributor performance, key account attrition) to RBDM with recommended mitigation plans.
  
  

Skill Requirements

• Analytical
• Business Orientation
• Business Communication
• Conflict Resolution
• Interpersonal Financial
• Planning & Forecasting
• Negotiation
• Problem Solving
• Product Knowledge
  
  

Background Requirements

Education: Graduate

Experience: : 4-6 years relevant experience preferred.

National Foods Limited provides equal employment opportunity (EEO) to all persons regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, status with regard to public assistance or any other characteristic protected by federal, state or local laws.