ABM Surf Liquids & Comfort

Unilever is currently hiring for ABM Surf Liquids & Comfort

Function: Marketing

Work Level: WL1

Reports to: Senior Brand Manager - Surf Excel and Comfort

Location: Karachi, Pakistan

Terms & Conditions: Full time

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

This position is responsible for working on the overall strategy for the liquid fabric care portfolio (Surf Excel & Comfort). You will be tasked with strategic thinking on developing the portfolio and innovations and leading the activation of brand strategy across all consumer-facing channels. Additionally, this role will offer you a unique chance to build a laundry strategy for both the Premium and Mass segments.

What Will Your Main Responsibilities Be

• Responsible for Liquids portfolio and driving competitive growth and profitability targets.
• Co-creating the strategy and quarter plans by focusing on market trends and business objectives.
• Lead multi-year scalable innovations and grow Liquids portfolio to drive portfolio transformation thereby unlocking full marketing mix for growth.
• Collaborate with agency partners and the global team to ensure Liquid portfolio remains desirable through outstanding brand communication and activations.
• Creating and maintaining marketing calendars for launches, advertising, activations, and promotions across the portfolio.
• Working with cross-functional teams such as Customer development, Finance, media, digital marketing, and e-commerce teams to plan, execute, and optimize media plans.
• Partnering with the CMI team to continuously enhance consumer insights and leverage data to improve marketing effectiveness.
• Collaborating with the CSP and sales teams to develop shopper-centric, differentiated retailer marketing plans across the full shopper journey.
• Analyze key markets and channels to develop tailored brand strategies.
• Work with a digital first mindset – have the ability to be able to experiment with new platforms/ideas and move away from traditional ways of working.
• Should be flexible to travel and conduct regular market visits and consumer connects to stay closer to customer and consumer.
  
  

Experiences

WHAT YOU WILL NEED TO SUCCEED

• At least 2 years of brand management experience  
  
  

Skills

• Strong marketing skills in brand building and performance analysis.
• Stakeholder Management capability and strong interpersonal skills.
• Possesses a strong bias for action.
• Rigor and adaptability to thrive in a complex environment with numerous opportunities.
• Proven ability to analyze data e.g retail audit and consumer panels to extract key actionable insights.
• Solid understanding of the media landscape in Pakistan.
• Good understanding of a P&L to be able to work on pricing scenarios with commercial and with Supply Chain on controlling costs.
• Deep consumer obsession, with a keen understanding of current needs and curiosity about future trends.
  
  

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors
• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• AGILITY: Explores the world around them, continually learning and developing their skills.
  

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.