Ad Copywriter - ONSITE

About Our Client:

The Company is an All-In-One Complete Digital Marketing and Software Development Company with a goal to empower Entrepreneurs, Startups, and Businesses through technology and Innovation. We provide marketing services to E-Commerce Brands.

We create brands from scratch, build a marketing strategy that generates leads, and develop amazing websites that

convert leads into customers.

Job Description:

We are looking for a dynamic and innovative Performance Creative Strategist with a strong flair for creative writing, storytelling, and crafting compelling ad hooks and scripts. This role is crucial in driving high-performing advertising campaigns by blending captivating narratives with data-driven strategies to maximize engagement and ROI for eCommerce and digital brands.

Responsibilities:

• Develop captivating ad scripts, attention-grabbing hooks, and engaging copy that resonates with target audiences.
• Collaborate with creative teams to produce visually and emotionally impactful ad content tailored to Facebook, Instagram, and other social platforms.
• Use data insights to refine and optimize creative concepts, ensuring peak campaign performance and scalability.
• Continuously research audience behavior, industry trends, and competitor strategies to develop innovative advertising approaches.
• Test and iterate ad creative based on performance metrics, ensuring consistent improvement and alignment with campaign goals.

Requirements:

• 5+ years of experience in writing ads, with at least 30% of ads achieving winner status.
• 2+ years of experience leading ad performance teams to deliver exceptional results.
• Strong expertise in creative writing, storytelling, and developing scripts that drive action and engagement.
• Must have case studies of past brand campaigns showcasing successful scaling efforts.
• Proven experience in performance marketing, advertising, or content creation, preferably for eCommerce or digital brands.
• A deep understanding of audience psychology and the ability to craft hooks and narratives that capture attention.
• Familiarity with ad platforms like Facebook Ads Manager and an understanding of key performance metrics.
• Excellent collaboration and communication skills, with the ability to work seamlessly with designers, copywriters, and media buyers.
• A creative mindset with a results-driven approach to advertising.

Other Details

Work Mode: Onsite - Full Time

Location: Karachi

Experience: 5+ years

Days: Monday to Saturday

Timing: 9am-5pm

Benefits:

• Bonuses
• Paid leaves
• Loans
• Medical coverage

About HR Ways:

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world.