Ad Operations Manager

About the Company

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

Role Overview

As an Ad Operations Manager, you will play a central role in executing high-quality ad campaigns across the Careem platform. This is a hands-on operations role where you’ll manage the full campaign lifecycle—from trafficking and setup to monitoring, optimization, and post-campaign reporting. You’ll work closely with product, analytics, commercial, and engineering teams to ensure every campaign delivers value to both the advertiser and the user.

Key Responsibilities

• Manage end-to-end campaign setup, ensuring that targeting, placements, creative assets, and schedules are configured correctly and in alignment with campaign agreements.
• Monitor daily delivery metrics and proactively address issues related to pacing, creative approval, or platform-level discrepancies.
• Suggest and implement campaign optimizations based on performance data, such as adjusting placements, updating targeting criteria, or refining timing for maximum engagement.
• Act as a central point of coordination between Sales, Product, Engineering, and Analytics teams, ensuring smooth and timely campaign activations.
• Generate comprehensive post-campaign performance reports that highlight key metrics such as impressions, clicks, CTR, CPC, CPM, and overall effectiveness.
• Collaborate with the Data and BI teams to automate routine reports and enhance the reliability and accessibility of campaign data.
• Continuously improve operational workflows by identifying bottlenecks and updating SOPs related to QA, campaign setup, and troubleshooting processes.
• Validate inventory and capacity for high-priority campaigns, supporting the commercial team in planning and forecasting.
• Escalate delivery risks in a timely manner and work cross-functionally to resolve issues before they impact performance.
  
  

What We're Looking For

• Bachelor’s degree in Engineering, Business, Marketing, or a related field.
• 3–6 years of experience in ad operations, campaign management, or digital media trafficking.
• Familiarity with ad serving platforms (Google Ad Manager, Facebook Ads Manager) and campaign performance tools.
• Advanced skills in Excel or Google Sheets; experience with Looker or Tableau is a plus.
• Detail-oriented and organized, with excellent project management skills.
• Ability to multitask and stay solutions-focused under pressure.
• Strong understanding of advertising metrics and pacing logic.
• Excellent communication and interpersonal skills, with the ability to coordinate across diverse teams.
  
  

What We’ll Provide You

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.