Application Store Optimizer (ASO) Expert

By Harriet Ann Amin / January 12, 2024

About Us

BJS Soft Solutions is rapidly growing across the country, both organically and by bringing in like-minded managed IT service providers (MSPs). We’re building a national network that can provide exceptional service to our clients.

An Adaptive Platform for the Evolving Global Asset and Get a chance to work with a global network.

Job Description

We are currently seeking a skilled and experienced ASO (App Store Optimization) Expert to join our dynamic marketing team. As an ASO Expert, you will play a crucial role in optimizing the visibility and performance of our mobile applications on various app stores. Your responsibilities will include staying updated on the latest trends and best practices in ASO, conducting thorough keyword research, and implementing strategies to enhance app discoverability and user acquisition.

Responsibilities

• Collaborate with the marketing and development teams to understand app features, target audience, and business goals.
• Conduct in-depth keyword research to identify relevant and high-traffic keywords for our mobile applications.
• Develop and implement effective ASO strategies to improve app visibility, increase downloads, and drive user engagement.
• Optimize app metadata, including app titles, descriptions, keywords, and visuals, to enhance search engine rankings on app stores.
• Monitor and analyze app performance metrics, including downloads, retention rates, and user reviews, to identify areas for improvement.
• Stay up-to-date with industry trends, algorithm changes, and best practices in ASO to ensure our strategies align with the latest standards.
• Collaborate with graphic designers to create visually appealing and optimized app store assets, including icons, screenshots, and feature graphics.
• Provide insights and recommendations based on competitive analysis and market trends to continuously improve ASO efforts.
• Collaborate with cross-functional teams to identify and implement strategies for continuous improvement in app store presence and performance.
  
  

Requirements

• Bachelor’s degree in Computer Science, Information Technology, or a related field (or equivalent work experience).
• Proven experience as an ASO Expert or in a similar role with 1-2 years of hands-on experience.
• Strong understanding of app store ecosystems, algorithms, and ranking factors.
• Knowledge of mobile app analytics tools and platforms.
• Familiarity with A/B testing methodologies and data-driven decision-making.
• Excellent analytical and problem-solving skills with attention to detail.
• Excellent problem-solving skills and attention to detail.
• Strong communication and collaboration skills to work effectively within a cross-functional team.
• Ability to adapt to changes in the mobile app landscape and implement strategies accordingly.
• Certifications in App Store Optimization or related areas will be a plus.
  
  

How To Apply

• Read the job description thoroughly to understand the position’s requirements, responsibilities, and qualifications.
• Before starting the application, gather all the relevant information you’ll need to complete the form.
• Enter details and customize your cover letter to address the specific job and explain why you’re a good fit for the position.
• Upload your resume or CV. Ensure that it is updated and tailored to the job you’re applying for.
  
  

While prior experience is not required, any foundational knowledge or coursework in programming, data structures, or databases would be advantageous.

Job Category: ASO Expert Digital Marketing

Job Type: Full Time

Job Location: 101 Regency Plaza MM Alam Road Lahore

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