Area Manager

To generate revenue from an assigned geographical Cluster by implementing and executing strategies to achieve sales targets.

Primary and Secondary duties:

• Identify marketing opportunities.

• Drives primary sales in the assigned territory to achieve the sales target & maximize the market share.

• Take up dealer/sales promotion activities.

• Ensuring expansion of dealer network to increase the product reach.

• Liaison with banks & financial institutions for supporting dealers / customers

• Organize sales activities, motivate the dealer / salesman through training / introduction of incentive schemes & ensure reduced outstanding & better collections from the dealer.

• Conduct market surveys, customer meets, RTO data analysis etc. to identify target customers and follow-up with interested customer/s for improved market share.

• Provide MIS reports containing market information like – Competitor activity, new products/features/technology launched various sales promotion activities etc. to the head office.

• Creation of fund by addition of BG/CC of dealer for consistent business and stability.

• Managing Staff, Budget & Expenses. Evaluate marketing budgets periodically including manpower planning initiatives and ensure adherence to planned expenses.

• Highlight the differences on the product from the competition; Provide inputs on understanding the area, calculate the industry / market size.

• Generate ideas on ways to enhance sales in order to enhance manpower productivity and achieve target volume

Leadership/Team Management Responsibility:

• Commercial marketing and Sales acumen.

• Excellent analytical & Interpersonal skills.

• Team Working.

• Good Communication skills.

• Well versed with local language

• Resolving Customer / dealer grievances.

• Open for travelling (20-22 days).

• Willing to relocate.

• Market Knowledge.

• Technical knowledge about the product.

• Should have to lead a team of 3 & more, earlier.

• Target oriented.

• Build brand focus in conjunction with operational requirements.

• Ensure maximum brand visibility and capture optimum market shares.

• Design & manage brand image building and product awareness campaigns.

Education/Qualifications: B Tech (Agricultural Engineer) /BE / Mechanical /Automobile Engineering

Essential experience and skills: 10-15 Years’ experience in tractor industry.